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Sales Director


Business Development
Canada - Toronto Office

About Us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.  

About the Role:

To lead, develop and build a business for Dyson products in the market within the B2B Professional channel. Responsible for the B2B P&L and achieving results, whilst leading the design route to market strategy. The role will take global initiatives and best practice and execute in market and drive the engagement of their teams. The role reports to the market MD or President with a dotted line into the Global General Manager B2B Professional and is part of the Market’s Leadership team.


P&L Management

  • Own the P&L for the B2B Professional channel for your market, driving profitability, volume growth and market share

  • Deliver on sales (volume and revenue) and Trading Profit targets


  • Oversee all marketing activities relating to market for B2B Professional with support of B2B Professional Marketing Manager

  • Develop, communicate, and implement the B2B Professional market strategy and deliver through the team

  • Contribute to global strategic development and initiatives providing market insight and influence into the overall business direction

  • Proactively drive global accounts and target XL deals to expand reach and achieve opportunity maximization

  • Create an effective strategy covering key channels to unlock and maximize profitable sales opportunities

  • Collaborate with cross functional teams to support both the development of the after-sales and service strategy, to ensure customers are looked after pre and post-sale

  • Work with market teams to drive sales of Dyson technology into B2B verticals respecting consumer go to market channels.

Commercial Impact

  • Own and set trading terms and pricing strategy (observing global guidelines) to effectively engage and drive results through both distribution partners and direct end user customers.

  • Lead key account activities supporting key visits to local and national partners

  • Generate new business leads and relationships with market customers

  • Helps represent the company externally on hygiene, research and sustainability topics

Talent & Leadership

  • Lead a high performing team; foster a culture of collaboration and work to develop and grow the talent within your team

  • Hands-on understanding and involvement in selling operations to lead team by example

About You:

  • Commercial orientation

  • Excellent communicator and relationship builder

  • Strong collaboration and influencing abilities

  • Change and transformation leader

  • Self-starting, with an energetic, engaging and positive approach

  • Operate with a high level of integrity

  • Champion of the people with a strong focus on talent development

  • Strong General Management experience ideally with a background in Product Sales, Marketing and Business Development

  • Experience leading cross-functional business units and external sales team and developing and progressing high performers

  • Exposure to a variety of routes to market, from ecommerce, to distribution, to direct to customer and understand how to excel in a commercial environment

  • Extensive experience holding high level commercial negotiations with customer

  • Experience building successful and sustainable relationships and able to operate effectively in a matrix structure

  • Strong B2B experience

Metrics and KPIs:

  • Market Professional trading profit

  • Future pipeline health as measured by Salesforce

  • Monthly inbound and outbound lead acquisitions and total cost of acquisition

  • People Engagement

  • Progress on 3-year strategy

Dyson Leadership Traits:

  • Different: Innovate, Perform & transform, Positive Impact

  • Authentic: Customer Centricity, Inclusive Collaboration, Energizing Others

  • Pioneering: Inventive, Creative, Challenge status quo


At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter. 

Financial benefits: 

  • Dyson Matching RSP contributions 

  • Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D) 

  • Short-Term and Long-Term Disability 

  • Employee Referral Program 

  • Generous Dyson Product Discounts 

Lifestyle benefits: 

  • Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time 

  • Generous Maternity Leave Program 

  • Employee Assistance Program 

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.