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Senior Analyst, CRM


Data Analysis
United States - Chicago Office

About Us: 

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood with employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.  

About the Role:

As an integral part of the CRM and Owner Loyalty Team, you will be responsible for the collection and day-to-day use of owner data to execute personalized communication across multiple channels. You will continue to enhance our CRM capabilities by collaborating with cross-functional teams including Content Strategists, Product Owners, IT and Privacy to deliver new experiences across all touchpoints in a uniquely Dyson way to promote brand engagement, retention, and channel revenue. 

Key Responsibilities:

  • Own Salesforce Marketing Cloud data management and develop segmentation for email and push notifications

  • Evaluate and optimize existing email campaigns and journeys by analyzing data and areas for improvement, offering data-driven recommendations

  • Become subject matter expert for the systems used to execute CRM campaigns and collaborate with Global product owners to evaluate, implement and onboard new technologies along with add-on applications

  • Proactively identify opportunities for efficiency and revenue growth (i.e. owner/prospect omnichannel journeys, automation, Einstein AI, etc.) and work with key stakeholders to implement

  • Remain informed on CRM best practices, including usability, design, privacy and legislative policies to ensure compliance with email preferences and guidelines

About You

  • 5+ years of experience in CRM Marketing. Domain expertise with marketing, automation and reporting platforms (e.g. Salesforce Marketing Cloud, Attentive, Tableau, Google Analytics, Adobe Analytics, etc.). SQL and HTML as a plus.

  • Experience managing and implementing complex projects (e.g. system implementation & integrations, process development & enablement, operational planning)

  • Have a proven track record in reporting and analytics, pulling, distilling, and presenting data from a variety of platforms into stakeholder-facing reports

  • Acute attention to detail and deadline focused, QA/QC data and reporting output to ensure accuracy

  • Strong collaboration and communication skills; ability to speak both business and technology to educate internal teams on CRM and Owner Experience best practices within an organization

  • Excellent time management skills with the ability to drive projects to completion, gain buy-in from stakeholders, and prioritize work to deliver on goals

  • Must understand privacy and global data protection policies such as CAN-SPAM, CCPA, CASL, GDPR and other compliance standards that impact marketing operations


At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

•          401K with up to a 4% match

•          Company paid Life Insurance and AD&D

•          Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:

•          Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time

•          Pre-tax Commuter Benefits (applicable areas only)

•          Generous Child Care Leave Program

•          Wellness Program

•          Employee Assistance Program

•          Generous Dyson Product Discounts

Health benefits:

•          Multi-Level Healthcare Coverage Options

•          Vision & Dental Coverage

•          Company paid Short-Term and Long-Term Disability

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at for more information. Dyson is an Equal Opportunity Employer.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.