Summary
- Salary
- Competitive
- Team
- Data Analysis
- Location
- Canada - Toronto Office
About Us:
Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.
About the Role:
As an integral part of the CRM and Owner Loyalty Team, you will be responsible for the collection and day-to-day use of owner data to execute personalized communication across multiple channels. You will continue to enhance our CRM capabilities by collaborating with cross-functional teams including Content Strategists, Product Owners, IT and Privacy to deliver new experiences across all touchpoints in a uniquely Dyson way to promote brand engagement, retention, and channel revenue.
Key Responsibilities:
Own Salesforce Marketing Cloud data management and develop segmentation for email and push notifications
Evaluate and optimize existing email campaigns and journeys by analyzing data and areas for improvement, offering data-driven recommendations
Become subject matter expert for the systems used to execute CRM campaigns and collaborate with Global product owners to evaluate, implement and onboard new technologies along with add-on applications
Proactively identify opportunities for efficiency and revenue growth (i.e. owner/prospect omnichannel journeys, automation, Einstein AI, etc.) and work with key stakeholders to implement
Remain informed on CRM best practices, including usability, design, privacy and legislative policies to ensure compliance with email preferences and guidelines
About You
5+ years of experience in CRM Marketing. Domain expertise with marketing, automation and reporting platforms (e.g. Salesforce Marketing Cloud, Attentive, Tableau, Google Analytics, Adobe Analytics, etc.). SQL and HTML as a plus.
Experience managing and implementing complex projects (e.g. system implementation & integrations, process development & enablement, operational planning)
Have a proven track record in reporting and analytics, pulling, distilling, and presenting data from a variety of platforms into stakeholder-facing reports
Acute attention to detail and deadline focused, QA/QC data and reporting output to ensure accuracy
Strong collaboration and communication skills; ability to speak both business and technology to educate internal teams on CRM and Owner Experience best practices within an organization
Excellent time management skills with the ability to drive projects to completion, gain buy-in from stakeholders, and prioritize work to deliver on goals
Must understand privacy and global data protection policies such as CAN-SPAM, CCPA, CASL, GDPR and other compliance standards that impact marketing operations
Benefits:
At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial benefits:
• Dyson Matching RSP contributions
• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
• Short-Term and Long-Term Disability
• Employee Referral Program
• Generous Dyson Product Discounts
Lifestyle benefits:
• Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
• Generous Maternity Leave Program
• Employee Assistance Program
Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
