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Senior Brand Manager


Australia - Sydney Barangaroo Office

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

About the Role

The purpose of this position is to lead the Floorcare category across Australia & New Zealand. The role requires a combination of strong commercial Category and Brand leadership capability with an expectation to develop and deliver strategies and tactics that will significantly scale awareness and penetration of product, build consideration and drive conversion quickly into sales, with sustainable growth over the long term.

Main responsibilities include but not limited to:-

  • Develop and/or evolve longer term (5Y+) vision for the category

  • Lead annual growth strategy for the category, synthesising market and internal factors to balance penetration, frequency, or average sell price (ASP) focus

  • Lead development of annual range strategy, including product mix, pricing, consumer/product segmentation and forecasting. Be the go-to person for all new product/range queries for the category

  • Lead development of annual go to market plans in line with the annual category strategy with the support and partnership of the cross-functional team

  • Lead annual strategic allocation of BBI in line with category strategy ensuring past learnings are taken into account

  • Ability to synthesize Group strategy with ANZ insights to deliver plans that are Globally aligned with strong local relevance

  • Lead development of the category’s communication strategy and campaigns

  • Develop inspiring full year communications brief (and campaign briefs where appropriate) using an integrated approach, steering the creative, PR, digital, social, retail and brand experience team and ensuring that all touch points align with the overall category strategy

  • Lead agency briefing and ensure that agency is held to account in delivering against the brief

  • Custodian of the cross-channel category view, ensuring that category strategy is being consistently implemented across both Dyson sales channels – D2C and 3P Retail

  • Build effective working relationships and influence stakeholders with Group and Leadership members to ensure alignment on plans

  • Ensure that local ANZ category, consumer, category and Dyson-specific insights are consistently fed up to Group stakeholders so that overall Group approach takes ANZ learnings into account

  • Work with sales to deliver retailer/trade launch presentations to gain buy-in for ranging

  • Lead overall business needs for consumer, category and shopper insights, to convert into meaningful local strategies

About You

To be successful in this role, you will have excellent communication, influencing and presentation skills with the ability to juggle a heavy workload and focused on delivering to plan. You are results and solutions orientated and can demonstrate a passion for Dyson products, understanding why and how they are different.

Previous skills & experience:-

  • Marketing or related degree (Business/Marketing)

  • Solid experience demonstrating brand and category management

  • Demonstrated experience across product and brand through NPD launches, range planning

  • Previous experience in a matrixed organisation with a diverse local cross-functional team and Global stakeholders preferred

  • Previous experience in a similar role

  • Previous experience in FMCG or consumer electronics desirable

  • Strong analytical skills, sound commercial acumen

  • Proven ability to develop talent, adapting coaching style and approach to the needs of the individual


At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work – your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.

Outside of a competitive salary package, our team members receive impressive product discounts, additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. 


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.