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Senior Brand Manager


China - Shanghai Office

Build and lead to execute the core range marketing strategy 

•Understand the business from in depth consumer and retail    understanding. Independently conduct category market analysis such as macro, product, competition, retail, and consumers; 

•Assist line manager to develop the core range strategy and range/pricing plan based on in depth understanding of his/her category; 

•Develop and execute the tactics in-line with marketing strategy to hit share growth and sales target; 

•Assist line manager to manage the budget and annual planning process  


Develop communication strategy and lead to a holistic plan with cross-functional integration 

Liaison with global / HQ to develop local communication strategy, brief to creative/messaging, brief/ buy media, and support creative production; 

•Able to covert category and communication strategy to each function and work closely and productively with outside party like media partner, internal PR, digital and sales team to deliver; 

•Review effectiveness and efficiency of media spending and propose improvement continuously; 


Lead and deliver the product initiative(IMC launches, promotions, other) 

•Develop project calendar and manage resource;  

•Engage everyone on aboard, both internal and external; 

•Keep tracking the project progress. When any contingency is spotted, take all necessary actions to bring things back on track. 


Manage marketing data/vendor 

•Data source management (of market, product, competition, adverts, sales etc.) 

•Regular contacts to outside suppliers (of creative, media, legal, product, research etc.) 

•Spending budget tracking/management through SAP operation 


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

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