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Senior Cities Manager


£Competitive + bonus
Malmesbury - United Kingdom


Dyson is a global technology company with a unique philosophy- to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionising the world of Beauty with the launch of the Dyson Supersonic™ Hairdryer.

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, we'll be hitting £4 billion in revenue. We'll have brought in 5,000 more people. And we'll have launched a further four brand new product categories. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Dyson’s culture is unique; dynamic, inventive, technology-obsessed and decidedly uncorporate. The mindset is geared to constant change and Dyson’s pace brings constant challenge. It’s not easy or comfortable, but it’s this way of working that drives performance. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up. “Good enough” isn’t good enough. Experiences are more important than experience. And attitude counts as much as aptitude.


This role will lead a 2020 strategically high priority project for GB retail and will report into the Finance Director.

As the lead for the GB retail city initiative you will lead both defining the proof of concept of a city model for London as well as the test and learn phase and model for scaling to different sized cities. This included defining the success metrics financially, via media efficiency, multiple purchase penetration, work force optimisation, consistency of execution and experience and net promoter score.

The role will rely on the ability to manage key stakeholders effectively across a matrix organisation through developing outstanding relationships with others.  You will develop strategies that support the successful launches of new products as well as managing the core activity to ensure that we can answer the proof of concept.

This role will require strong retail operational capability to draw insight and action to enable the team to react at pace to trends as well as pro-actively shaping future activity.


You’ll need to have:

  • Minimum of 3 years experience of working in a high performing retail functions

  • Degree calibre (2:1 or above)

  • Digital marketing experience

  • Proven delivery of business results

  • Working knowledge of the Retail industry

  • Strategic planning and methodological business planning capability

  • High level of communication skills both verbal and written, and strong influencing skills

  • Excellent team leadership abilities

  • Excellent personal and business presentation skills

  • Strong team player capable of building and motivating teams


  • 27 days annual leave plus eight statutory bank holidays
  • Life assurance
  • Performance related bonus
  • Pension scheme
  • Dyson machine discount
  • Sports centre
  • Subsidized cafe and restaurants