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Senior Communications Manager


Japan - Tokyo Office

About us

Dyson is a global technology company on a mission to improve peoples’ lives; whether that be by engineering high performance technology to keep their floors and air clean – to patented beauty innovation to style their hair.
Dyson has a long history of innovation in Japan, from James Dyson’s first commercial vacuum cleaner (G-Force) to the latest Dyson V12 Detect Slim vacuum. Japan is one of Dyson’s most successful global markets with ambitious growth plans.

About the role

We are looking for digital savvy communication expert who can lead digital/ social media PR across Japan.  The successful candidate will have outstanding understanding on broader earned and owned media in the digital/ social media world.  This incumbent will have an innate ability to understand Dyson and Japan consumers, weaving relevant stories for consumer with Dyson identity. Having strong expertise on digital PR, engaging younger target consumers focusing on beauty will be key area to focus.


  • Working day to day in a Communications team both in Japan and SG (hub).
  • Working directly with international teams of UK (Global Internal Communications team), Asia Pacific and others.

Main Responsibilities

Digital/ social PR STRATEGY - Plan and implement the communications strategy for Japan with a focus on telling stories around our problem-solving core technology, our products, our people and places and the Dyson philosophy. Effective budget management.

REPUTATION BUILDING – Transform Dyson awareness as vacuum company to premium beauty tech company, via extensive digital/ social PR campaign. Keep right balance between Dyson’s reputation as a global technology company with superior performance and to be desirable beauty brand. Create share of voice to contribute business growth in beauty/ hair care sector. Lead other category social PR project as needed

ENGAGEMENT – Build engagement with right media, influencer, KOL and expert to make brand equity with credentialing. spectrum of media to ensure consistently high-level coverage.

About you (Skills/Experiences/Competencies)

  • Proven track record of delivering social media PR, preferably in beauty/ tech field
  • Agility to adopt to new trend and transform conventional ways of working
  • Ability to set direction and drive organization to adopt new ways of PR
  • Proactiveness to come up with solution from out-of-box thinking and strong business mindset
  • Strong team player, organized, assertive, prepared to see through plans and overcome objections
  • Intelligent, quick-thinking, alert
  • Literate with good Japanese /English written / verbal communication skills

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.