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Senior Data Analyst


Data Analysis
United Kingdom - Malmesbury Office



Dyson is a global technology company with a unique philosophy - to solve problems that others ignore, first. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.  


Five years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionising the world of health and personal care with the launch of the Dyson Supersonic™ Hairdryer and since then bringing new pioneering Personal Care machines to market through Dyson Airwrap and Dyson Coralle. 


Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next five years are going to be Dyson’s biggest and busiest yet. By 2025, there will be 100 new machines, 3 new product portfolios and Dyson’s headcount will have grown. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.  


Dyson’s culture is unique; dynamic, inventive, technology-obsessed and decidedly un-corporate. The mindset is geared to constant change and Dyson’s pace brings constant challenge. It’s not easy or comfortable, but it’s this way of working that drives performance. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up. “Good enough” isn’t good enough. Experiences are more important than experience. And attitude counts as much as aptitude. 


Dyson Commercial is responsible for taking this amazing technology to market, explaining how our machines are different and their benefits. We never share the stage, where we demonstrate our machines and their superiority we win.  


The next period of Dyson’s growth will see us taking our technology into more markets, doubling the business and quadrupling Direct. It will see our Owner base grow rapidly and a focus on both acquiring more Owners and retaining the Owners we have.  


Competitors are expanding reach and bringing products into the marketplace. However, Dyson differentiates through our superior technology and also the unique experiences that we bring to our Owners. However, we need to manage this ambition in a more efficient and agile way, bringing new technology to markets faster, reacting to Owner expectations quicker and leading the market in more innovative ways. 


This requires a more agile, mission based operating model. One which will enable us to continue our journey but in a more structured and efficient ways.  


Dyson Global Experience  


Our mission is to bring Dyson technology to life, to provide the imagery, films, content, experiences and service that explain our machines, their benefits and the problems they solve for our Owners. We create assets and journeys that help Owners discover, choose, purchase, learn about and solve issues they may have with our machines.  


Data is at the forefront of Dyson's Commercial strategy. The MADE team drives forward actionable owner insights, implementing initiatives in a range of channels. Working alongside the Journey team to understand the Next Best Action. Collaborating with the Owner Experience team to create an Owner Segmentation.  





The primary focus of the role will be using analytics capabilities to add commercial value. Working with the Analytics Manager you must ensure that the initiatives are validated, tested and monitored across multiple channels and markets. 


The role will need to have expertise within our core platforms, such as Google Cloud Platform with Advanced SQL skills.  


Working alongside other MADE analysts, markets & Group stakeholders to identify opportunities and make recommendations to aid commercial strategy. Such as, analysing the impact of Demo Stores on other Direct Channels or analysing how we improve our targeting and audience activation across channels 


In order to improve Owner Experience, Personalisation & Next Best Action, the role will assist the Journey team, in gathering data touch points for Acquisition, Retention, Repurchase & Service, so we can eventually start to optimise every single touchpoint on the owner journey and drive “Bought not Sold” 


Mentoring other MADE team members, encouraging and inspiring junior members of the team  


The role will help shape the way Dyson thinks about insight and analytics, and support data led activation across the business. You and the team will build on the foundations we have laid and continue to drive value and data driven decision making through analysis in an agile environment. 


You will lead and be invovled in a variety of tasks. It could be a large, extensive, insight-led project using latest capabilities/developments in GCP, or it might be a quicker, more ad hoc set of queries, or it might amount to more routine weekly / monthly surfacing of results and observance of trends 


You will be a key team member within the marketing data and audience team, helping shape our audience data and journey roadmap 





  • Own the data driven insight for one of our categories. This will include being the key contact amongst the categories directors who might need support on go to market strategies, new product launches and general health of our owner base within the categories  and support data driven acquisition strategies 

  • Ownership of testing and validating propensity models ensuring they get used by the markets and channels and learnings from the outcomes are shared and acted upon 

  • Responsible for how we drive digitial activation of our propensity models across, so it is utilised across multiple channels for acquisition and retention purposes 

  • Scale prospect sign up data across service, retail and social channels to capture increase in sign up volumes and drive additional revenue 

  • Accountable for ensuring that Commercial stakeholders understand the value of MADE, how they can benefit from self serve insights as well as utilising and activating these across channels and markets 



Skills required 


  • Advanced SQL 

  • Experience with GCP 

  • Visualisation (Tableau, Looker) 

  • Programming Language (R, Python) desirable. 

  • Make Recommendations in aid of commercial strategy 

  • A keen interest in problem solving and using scalable machine learning to solve the biggest data-related problems 

  • Strong communication skills to tell the story from the data and present findings to project teams & senior stakeholders 

  • Ability to prioritise and manage a busy workload, leading on multiple projects 

  • Mentoring other team members, encouraging and inspiring junior members of the team 

  • Collaborating with like-minded data analysts 

  • Working closely with business stakeholders to drive business value through the use of analytics 


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

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