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Senior Digital Creative (Personal Care)


Malmesbury - United Kingdom


We need a Senior Digital Creative to work within our Integrated Campaigns team. Reporting tothe Digital Creative Head, you’ll work closely with a team of creatives and Commercial Managersto originate concepts and develop campaigns for all digital channels – websites, advertising,social media, CRM.
You’ll work on integrated campaigns that connect our brand and products with our customers,communicating our mantra of first / better / only, and setting us apart from the competition.
The ‘Integrated Campaign Team’ is one of three core teams in the ‘Dyson Experience Group’. Its central role is to take product and/or market specific visual communications strategies from theProduct Visual Communications Team and create fully integrated campaigns that populate allconsumer journey touch points. This includes populating the controlled digital infrastructures andtemplates that feed both Dyson indirect AND direct experiences; and populating the controlledphysical infrastructures and templates that feed Dyson indirect experiences.


  • Interrogating and interpreting creative briefs to establish solid foundations for all of your work
  • Collaboration with Commercial to build an understanding of the commercial drivers that define our marketing activity
  • Whilst ensuring regular communication with the Digital Creative Head in your category, taking a leading role to see projects through from start to finish
  • Bringing a fresh perspective to the design of interactive digital experiences
  • Ensuring all work is in line with Dyson brand values and follows the relevant brand and design guidelines
  • Creative thinking that takes already established product creative strategy and translates that into dynamic digital creative executions
  • Working with other creatives, brainstorming and sharing ideas.
  • Design and produce all core creative across required digital channels
  • Work with the Digital Creative Lead and Creative Head of Digital Strategy to ensure your work has been fully considered from the point of view of optimisation and A/B testing where appropriate
  • Whilst reporting into your category line manager, also take creative direction from the Digital Creative Director to ensure consistency and coherence across all Dyson communications
  • Confidently present your work with clarity to stakeholders underpinned by sound rationale
  • Working with dedicated digital developers to ensure executions of final design (design/ animation, interactions etc.) into build are understood and pixel perfect across all digital platforms
  • Developing an understanding of programmatic digital advertising. Use this knowledge to create appropriate creative comms
  • Staying abreast of the digital landscape – advancements in technology & design, trends in social, connected products etc.
  • Continuous development and honing of the technical abilities relevant to the role
  • Day to day line management of Junior Digital Creatives, taking responsibility for their career
  • development and regular reviews of performance
  • Ensuring that deadlines are met and that all work is on-brand and on-brief


Though you understand the constraints of digital development and build, you’re a creative firstand foremost – you’re all about ideas. As such, you’ll be as at home with paper and pencil as you are with mouse and screen – able to quickly and intelligently articulate your ideas with sketchesand scribbles. You’re a big picture thinker.
You have an inherent understanding of how digital creative connects to other media channels andforms a joined-up, compelling customer experience. You have experience of working as part ofa wider team to deliver campaigns that work regardless of media, all of which is demonstrablethrough an excellent portfolio of past work gained over 5+ years working with leading orinteresting brands.
You have in-depth knowledge, and experience, of designing responsive digital content that worksacross different devices (mobile, tablets, apps), as well as a good understanding of which platformworks best for any given requirement.
You have an eye for detail and layout and typography matter as much to you as they would aprint designer. You understand information architecture and can demonstrate user interfacedesign skills. Basic programming / development skills are an advantage in informing the work youproduce and facilitating the transition from design to build. A true ‘visual’ communicator, you’reexcited by all things art and design and you find inspiration from a wide range of sources, utilisingfound images, mocked-up imagery and film, and mood boards to support your thinking and addweight to your ideas.
The other side of you is something of a digital obsessive and you have your finger on the pulse ofthe digital world – latest thinking and ideas, award wining creative, trends and advancements.You’ll bring this knowledge to bear by looking for opportunities to expand Dyson’s thinking withregards to our digital output.
You’re an active contributor in group brainstorms and comfortable expressing your ideas, eitherinformally, or in more formal presentations, both to peers and senior stakeholders.


  • Discounts on Dyson machines
  • Subsidised café and restaurants
  • Free on-site parking
  • Sport centre
  • Life assurance
  • Performance related bonus
  • Pension scheme
  • 27 days holiday plus eight statutory bank holidays