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Senior E-commerce Manager - Digital Retail


United Kingdom - Malmesbury Office

Senior Ecommerce Manager – Digital Retail 

Team: Global Ecommerce 

Reporting to: Head of Ecommerce 

Location: Malmesbury, United Kingdom. Full-time office based. 



Working as a Senior Ecommerce Manager in Digital Retail, this role is responsible for creating and executing our forward-facing global digital retail strategy through our network of market teams. 


Working in partnership with our market MDs and digital retail experts, you will set the overall global strategy, find suitable technology partners, deliver training, and build global capabilities that ensure Dyson is taking advantage of the opportunities to win in digital retail across 400+ retailer accounts. 


You’ll be Dyson’s global SME in digital retail working directly with some of the world’s biggest retail accounts including, Walmart in US, Currys in GB, MediaMarkt, in Germany and BicCamera in Japan, to name a few. 


Dyson Overview 

At Dyson we believe everything could be better. Fuelled by a frustration with things that don’t work properly and a relentless obsession with making them work better, we’ve spent the last 25 years pioneering inventions and continually improving. 


We’re growing fast. And our ambition is huge. But it’s not simply about more people and more profit. Dyson is all about better ideas and new technologies. It’s about inventing the future.  


Our philosophy remains the same as it was 25 years ago when James Dyson invented the first cyclonic vacuum cleaner. We remain family-owned. We don’t bow to outside shareholders or report to the stock exchange. Instead we plot our own path, unshackled from conventional thinking. 


Market Overview 

Our Malmesbury campus was established in 1993. It is the base for over 4,500 Dyson people and also home to the Dyson Institute of Engineering and Technology. 


It is home to our global Research, Design and Development (RDD) centre and a base for many of our advanced engineering teams. It's also a global hub for Dyson's creative and support teams. In nearby Hullavington and Bristol, our artificial intelligence (AI), IT and automotive teams are developing next-generation technology. 


Key Accountabilities 

  • Create and deliver world-leading, yet simple, strategies and playbooks to deliver executional excellence globally  

  • Accountable for ensuring our technology partners are fit for purpose and deliver value for Dyson against our strategy 

  • Accountable for ensuring we have global visibility of retailer performance and can benchmark our executions with clearly defined KPIs 

  • Run quarterly performance reviews with the regional Presidents and 28 market MDs to assess progress towards our objectives 

  • Lead our market-based community of digital retail managers by providing insights, best practice, and guidance via monthly community calls 

  • Accountable for building a practical, output-focused training programme to bring the strategy to life and inspire our market leads. Training to be delivered twice annually for all sales teams 

  • Inspire senior stakeholders at key retailer accounts by presenting at strategic top-to-tops 

  • Accountable for creating new and innovative shopper experiences for our retailers. Create world-first pilots and then build into existing processes to scale at pace 

  • Be a visionary and consistently innovate to ensure we’re always at the forefront in this channel (AR, live shopping, interactive content, etc) 

  • Be the global SME for digital retail at Dyson. Build close relationships with COEs, commercial policy teams and local market leads in all regions 


Fulfil other duties as required 

  • Ensure we have alignment and share learnings with other channels including, and marketplaces 

  • Lead or provide support to other projects needing focus 

  • Pick up new activities that fall broadly in the purpose of the role 

  • Fix things that you can see need fixing 

  • Identify problems and find solutions 

  • Stay up to date with the latest ecommerce developments in the retail space 



  • Experience building strategies for top retail accounts  

  • Experience in content, ecommerce, and digital marketing  

  • Results driven and enjoys working in performance-based environment 

  • Experience of working in a market and a strong understanding of challenges working on retailer platforms 

  • Experience working with and managing advertising campaigns  

  • Charisma with the ability to build strong relationships both internally and with accounts 

  • Strong Excel and PowerPoint experience  



  • A true problem solver who isn’t afraid to challenge the status quo 

  • Energetic, engaging and positive, with high EQ and influencing skills 

  • Able to influence & build strong, productive collaborative relationships to get things done   

  • Entrepreneurial flair with drive for business results 

  • Highly capable, with the bandwidth to manage complex/multiple content projects across global markets 

  • Commercially-focused analytical skills (ecommerce equation, financial, rate of sale, return on investment analysis) 

  • Strong written and verbal communication skills 

  • Articulate, able to communicate their vision and plans to others verbally and in presentations 

  • A confident and strong influencer who must be ready to take on battles and win 

  • Strong initiative gene: strong bias for action - wants and takes accountability 

  • Strong team player, approachable and supportive 

At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.