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Senior Finance Analyst - Brand Building Investments


Singapore - Technology Centre

About Us

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore, first. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets.

The next five years are going to be Dyson’s biggest and busiest yet. By 2025, there will be 100 new machines, 3 new product portfolios and Dyson’s headcount will have grown. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organize itself and manage its exciting new product ranges to best effect.

About The Role

The global channel and commercial finance team is responsible for providing governance, business partnering, and subject matter expertise for all Dyson sales channels and commercial investments.

In this role, the Senior Finance Analyst will be responsible for Brand Building Investments. This includes leading preparation for global leadership reviews, developing analyses & insights to enable informed brand building & cost of acquisition investments across the company, tracking and measuring the return on investment of key campaign investments, providing recommendations to shape investment decision, as well as be the finance subject matter expert for brand building and cost of acquisition.

This is role will have direct exposure to the Dyson global commercial and category teams and reports into the Global Finance Manager – Commercial Investments.

Key Responsibilities

  • Own and lead preparation for all global BBI council reviews

  • Partner with the global commercial and category teams to rationalise and connect the dots between brand and financial metrics

  • Partner with category finance to develop and implement a process to track and measure the return on investment of key global campaigns

  • Be the FP&A and accounting subject matter expert to all regions and markets for brand building investments and cost of acquisition.

  • Partner with regions and markets to ensure application of globally consistent accounting principles

  • Partner with the group finance team to refine and maintain financial analytics tools on Tableau

  • Lead and support on ad-hoc projects and initiatives where required

About You

Competencies & Attributes

  • Strong communication skills, with ability to influence and interpret financial information to provide insight to senior management

  • Energetic and engaging with a positive ‘can-do’ attitude; a problem solver

  • Flexible and willing to adapt priorities based on changing stakeholder needs, proactively manages expectations around the quality and timing of delivery across multiple stakeholders

  • Ability to understand and apply key accounting principles

  • A successful self-starter, comfortable working with ambiguity, with a relentless drive for continuous improvement


  • Experience collaborating with multi-functional and diverse stakeholders, with a willingness to work across global time-zones if required

  • Experience in developing new ways of working and driving global alignment to them

  • Minimum of 3 years of relevant experience


Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.