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Senior Loyalty Marketing Manager


Australia - Sydney Barangaroo Office

About Us

Dyson ANZ is a highly developed market with one of the highest household penetration rates globally. Each and every one of these owners represents an opportunity to drive upgrade to our latest technology and/or multi-machine ownership within their household, both within and across categories.

About the Role

In this role you will be instrumental to growing and maximising the value of our owners base. You will understand them, engage them, cherish them and ultimately make them grow their Dyson ownership and become our greatest advocates.

Main responsibilities include but not limited to:-

  • Grow our owners base by creating a strong proposition, seamless flow and engaging experiences to invite unknown Dyson homes to connect with Dyson and increase the size of our AU database and when applicable apply the learnings to New Zealand

  • Work with Category/Brand, Events, Digital, Sales and Retail teams to develop an annual plan of activities that encourages existing Dyson owners to give permission to be contacted with lifecycle (product support) and marketing communications

  • Work with head of Customer Care to co-create additional reasons to register that meet with owners expectations and ensure that these are showcased and communicated

  • Ensure that all the data sourced from above feeds into the wider Dyson database – one single source of truth

  • Partner with the Paid Media team to ensure that the programs above come to life in the most effective and cost efficient channels and once the concept has proved successful scale quickly

  • Work with strategy and analytics and MADE to accelerate understanding of our owners to continue to drive penetration of multi Dyson homes

  • Collaborate with Social and Advocacy teams to ensure Owners are engaged, supported and listened to on Social Media

  • Engage Social Listening insights and Reporting to help make broader business decisions informing comms, packaging, events and fixtures

  • Work with various departments to use insights from MADE and social listening both local and global to form annual plans

  • Create a program that provides valuable insights to the business on a regular basis and tracks ANZ performance against becoming the most recommended brand

  • Ensure CRM best practices is deployed across Australia and New Zealand both from a data management and a campaign activation perspective

  • Create an advocacy program that sees Dyson recommended 365 days a year by our existing owner base

  • Transform existing programs and infrastructure to facilitate positive dialogue. Drive volume of positive mentions

  • Partner closely with Category/Brand and Direct teams to develop and execute owner trial programs to scale positive reviews on site

About You

To be successful in this role, you will have strong presentation and influencing skills with the ability to create propositions and visions that instantly resonate with people. You are passionate about digital, always looking to learn the most cutting-edge methodologies in web marketing and in eCommerce. You will bring a high level of communication skills, both written and verbal with the ability to adapt to ever changing business needs.

Previous skills & experience:-

  • Tertiary qualification in Marketing or solid experience in a related field

  • Demonstrated experience in a Digital Marketing (ideally loyalty) role, client side or agency

  • Proven ability to project manage and drive projects from conception through implementation and to analyse post-campaign results

  • Solid knowledge of all digital marketing channels, tactics and their roles

  • Experience using Web analytics tools specifically Google Analytics and Content Management Systems

  • Experience in using first party and third-party data to improve relevancy of communication

  • Interest in customer loyalty and engagement

  • Experience with Multi-channel engagement strategies or activations across digital, app and physical

  • Catalyst for change – ability to secure buy in and mobilise cross functional teams both in person and virtually.

  • Proven experience in turning data into engagement strategies that meet consumers needs and deliver meaningful traffic


At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work – your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.

Outside of a competitive salary package, our team members receive impressive product discounts, additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. 


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.