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Senior Manager Business Analysis


Information Technology
United Kingdom - Malmesbury Office

About Dyson Global IT

At Dyson, we demand the highest standard of performance from the technologies we engineer. Our people expect the same from the technology that supports them. We are a community that appreciates and advocates better engineering. A community of pioneers.  

Dyson IT’s task is to create robust IT architecture, to manage data effectively and efficiently and continue to grow our world-class team. A team which is strategic, enabling business acceleration, growth and success.

Our Application Business Services Team

Dyson’s Global IT Digital Business has end to end accountability for the design, delivery and support of all business applications enabling Dysons global commercial, operational and enterprise business process. Forming a large proportion of the IT Function, the team are arranged into investment areas including Owner Experience & Retail, Supply Chain, Manufacturing, Finance & compliance.

The role

Reporting to the Head of Business Analysis, you will be responsible for:

  • Leading large teams across diverse subject matter areas.
  • Heading up a Portfolio’s work streams.
  • Accountable for the quality of any BA Service delivered by BAs within a Portfolio.
  • Accountable for all analysis activity in order to elicit requirements and inform business decisions.
  • Leading on the implementation and enhancement of information systems of varying size and complexity in line with business need.
  • Ensuring benefits realisation.
  • Leading and Managing analysts and identification, implementation and development of multiple information systems of varying size in line with business need.
  • Working with Directors, Heads of, Senior Managers to lead the work of others in area to deliver new information systems or enhancements.
  • Strategic through tactical demand planning, in conjunction with other key stakeholders (BPs, PMO, PPM)
  • Strategic through tactical resource planning and execution.
  • Providing direct and indirect leadership to all BAs working within Portfolio.
  • Devising and planning analysis approach for large-scale projects.
  • Conducting 121s with direct reports, providing coaching and mentoring.
  • Acting as an internal consultant and SME to business stakeholders.
  • Reviewing others work products ensuring appropriate quality.
  • Providing specialist advice / consultancy on subject to multiple senior stakeholders on very complex issues.
  • The strategic direction of the team, actively seeking opportunities to improve the team’s Way of Working continuously.
  • Acting as a role model to ALL Business Analysts.

Core Competencies (SFIA):

  • Business analysis - BUAN – Level 6
    • Takes full responsibility for business analysis within a significant segment of an organisation where the advice given and decisions made will have a measurable impact on the profitability or effectiveness of the organisation. Establishes the contribution that technology can make to business objectives, defining strategies, validating and justifying business needs, conducting feasibility studies, producing high-level and detailed business models, preparing business cases, overseeing development and implementation of solutions, taking into account the implications of change on the organisation and all stakeholders. Guides senior management towards accepting change brought about through process and organisational change.
  • Requirements definition and management - REQM – Level 5
    • Facilitates scoping and business priority setting for large or complex changes, engaging senior stakeholders as required. Selects the most appropriate means of representing business requirements in the context of a specific change initiative. Drives the requirements elicitation process where necessary, identifying what stakeholder input is required. Obtains formal agreement from a large and diverse range of potentially senior stakeholders and recipients to the scope and requirements, plus the establishment of a base-line on which delivery of a solution can commence. Takes responsibility for the investigation and application of changes to programme scope. Identifies the impact on business requirements of external impacts affecting a programme or project.
  • Relationship management - RLMT - Level 5
    • Identifies the communications needs of each stakeholder group in conjunction with business owners and subject matter experts. Translates communications / stakeholder engagement strategies into specific tasks. Facilitates open communication and discussion between stakeholders, acting as a single point of contact by developing, maintaining and working to stakeholder engagement strategies and plans. (For example, may oversee the organisation's promotional/selling activities to one or more clients, to ensure that such activities are aligned with corporate marketing objectives). Negotiates with stakeholders at senior levels, ensuring that organisational policy and strategies are adhered to. Provides informed feedback to assess and promote understanding.
  • Business process improvement - BPRE - Level 6
    • Analyses business processes; identifies alternative solutions, assesses feasibility, and recommends new approaches, typically seeking to exploit technology components. Evaluates the financial, cultural, technological, organisational and environmental factors which must be addressed in the change programme. Establishes client requirements for the implementation of significant changes in organisational mission, business functions and process, organisational roles and responsibilities, and scope or nature of service delivery.
  • Business modelling – BSMO – Level 5
    • Produces models in support of business strategy. Has in-depth knowledge of a broad range of industry-wide modelling techniques. Advises on the choice of techniques and approach and influences customers accordingly. Capable of developing bespoke models for unusual contexts. Responsible for planning and co-ordinating team modelling activities and for ensuring the quality of work.
  • Benefits management – BENM – Level 6
    • Promotes the change programme vision to staff at all levels of the business operation, brings order to complex situations, and keeps a focus on business objectives. Works with senior people responsible for the line business operation, to ensure maximum improvements are made in the business operations as groups of projects deliver products into operational use. Maintains the business case for funding the programme and confirms continuing business viability of the programme at regular intervals.
  • Organisation Design & Implementation – ORDI – Level 5
    • Conducts business impact assessment to identify how the changes from the "as-is" processes, systems, and structures to the "to-be" processes, systems and structures impact specific organisations and roles. Outlines how the organisation structure, jobs, teams and roles and staff development need to change to enable the future business processes. Aligns existing jobs/organisational structures to new processes.
  • Consultancy – CNSL – Level 5
    • Takes responsibility for understanding client requirements, collecting data, delivering analysis and problem resolution. Identifies, evaluates and recommends options, implementing if required. Collaborates with, and facilitates stakeholder groups, as part of formal or informal consultancy agreements. Seeks to fully address client needs, enhancing the capabilities and effectiveness of client personnel, by ensuring that proposed solutions are properly understood and appropriately exploited.


  • Years (>8) of broad practical experience in equivalent roles, with repeated practice leading and performing business analysis in a variety of complex situations.
  • Business Knowledge requirements will depend on the team SMBA is leading in; for example, a SMBA deployed to the finance portfolio may require some SME finance knowledge.
  • Ability to see the overall picture (E2E) and how individual actions fit within it.
  • Ability to know what techniques to use and what influences the usage of the various techniques for the tasks.
  • Strong business acumen.
  • Strong stakeholder management experience.


  • Relevant professional qualifications; including either:
    • BCS International Diploma in Business Analysis
    • IIBA Level 3 Certified Business Analysis Professional (CBAP)
  • A willingness to work towards more advanced Qualification such as:
    • BCS Advanced International Diploma in Business Analysis
    • Expert BA Award
    • IIBA Level 4 Certified Business Analysis Thought Leader (CBATL)
  • Experience of working in matrix structures, with cross functional teams and operating under both line reporting and project task managers
  • Experience of working in agile / scrum framework environments
  • Good knowledge of AEM, Hybris and SAP
  • In-depth specialist knowledge gained through professional experience and/or industry qualifications such as the BCS Advance International Diploma.


  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Private medical insurance
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidised café and restaurants
  • Discounts on Dyson machines

# LI Dyson

At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate. 

Closing date: 30 September 2021