- United Kingdom - Bristol Office
Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology and disrupt the world of beauty. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.
About the role
The Senior Marketing Manager - Beauty will partner with the Head of Beauty to hit business targets in year. The role will demand a meticulous attention to detail and the ability to build strong NPD, campaign and seasonal trade plans that collectively work to strengthen and grow our beauty business. This role will require strategic in-year thinking, but also consider the long-term (+5 year) beauty journey that Dyson are on.
Campaign management and execution
Lead NPD launch planning and GTM strategy across the full year
Carry out Insight and analytical analysis of consumer and shopper data, to ensure campaign content meets market requirements.
Act as the business champion for the category to ensure everyone is clear on the vision, jobs to be done and activation plans.
Continuously review, assess and optimise content digesting insights and learnings with the media team on campaign performance.
Work with the group commercial and global teams to ensure clear market requirements and plans are briefed to unlock commercial success.
Be the bridge between core Haircare and PR & Comms. Partner with the team to bring our category to life through advocacy and earned media.
Deliver, own and optimise one key always on campaign and report back on its performance (campaign will align to one core consumer segment).
Work in partnership with the retention team ensure that OE tactics are visible at a campaign level.
Channel and trading plan management.
Develop a strong understanding of the market’s customers and channel strategy and use this to make informed decisions.
In partnership with sales and retail marketing, proactively input and participate in Joint Business Planning to agree retail plans and communication, with involvement, in planning, sell-ins and marketing initiatives.
Partnering with e-commerce to execute key campaigns to unlock Direct-To-Consumer growth.
Lead on professional strategy in year, in partnership with the B2B business function.
Work with all the respective functions to deliver a strong Q4 gifting plan, presenting this vision back into the category and tracking performance to optimise.
Close partnership with supply chain and customer services to ensure strong stock and trade management and work to strong forecast accuracy.
Become The Product Expert
Manage the in-year product range with clear knowledge of product technology, hierarchy and positioning.
Provide constant feedback in terms of consumer, competitor, retailer and market trends that may influence and strengthen the product range further.
Business as Usual
Lead and information share insight on category performance and lead the category review, board report, LE, supply meetings and insights.
Assess the level of risk or opportunity of business decisions and build robust business cases to share with Marketing Leadership Team/ Exec for sign off.
Quarterly media planning and BBI management, with consideration of the annual activation and campaign calendar.
Skills and Experience
Category management and/or product management experience, preferably in an SME technology and/or SDA background.
Experience in Beauty category would be a great advantage
Beauty industry experience is a plus, with a strong understanding of the Beauty category codes, shopper and market dynamics.
Obsessed with personal growth and constantly learning new ways to go to market in trend-led categories.
An understanding of Advocacy and how to leverage it to grow.
Experience in campaign execution, delivery and optimisation.
Strong team player, with proven experience of bringing multiple stakeholders together.
Knowledge and experience of working with both direct and third-party retailers with a strong commercial acumen.
An excellent communicator, collaborator, influencer, and stakeholder manager with an ability to influence at all levels.
Energetic, engaging, positive, tenacious, results driver, a self-starter, naturally curious, entrepreneurial, commercially and financially astute, strategic and analytical, assertive, decisive, an eye for detail.
Comfortable with complexity, ambiguity, and change.
Can convey a strategic story through PPT and use to win-over stakeholders.
Be obsessed with an insight approach to marketing.
Strong understanding of PR and Communications.
Performance related bonus
Company paid Life Insurance
Discounts on Dyson machines
Competitive pension scheme
Flexible benefits programme with a growing range of voluntary benefits, including the ability to purchase additional holidays
27 days holiday plus statutory bank holidays
Secure bike parking
Private Medical insurance for all employees
Employee Assistance Program for employee and dependents
Digital GP and prescription service
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.