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Senior Marketing Manager - Environmental Care

Summary

Salary
Competitive
Team
Marketing
Location
United Kingdom - Malmesbury Office

About us

Things move quickly at Dyson. In twenty-five years, what began with one man and one idea has grown into a global technology company, with over 9,000 people and a presence in over 80 countries. From GB to Singapore and many countries in between, we’ve sold over 100 million machines.

Our Environmental Care category is now over ten years old; inaugurated by the world’s first bladeless fan and now focused on market-leading air treatment and connected lighting technology. This has now expanded to include Dyson exciting new category of wearables, with the pioneering new innovation of Dyson Zone, air-purifying headphones. As a category, our vision is to improve the well-being of millions of Dyson owners each year through better technology and to become a trusted voice in air quality and audio in the home, in shared spaces and now on the go!

The category team is responsible for bringing our engineering stories and product technologies to life through local Go-To-Market strategies.  We have an exciting opportunity for a Senior Marketing Manager to lead on key initiatives designed to drive brand awareness, increase consideration, and deliver against our business goals – including the wearable category creation via ground-breaking new technology.

About the role

Based in central Bristol office, with 2 days a week at our stunning Malmesbury campus to collaborate with the wider team.


The role will involve a breadth of marketing experience, from shaping the range and product propositions for the GB market, to bringing them to life across paid, owned and earned touchpoints, creating unique experiences and always keeping our owners front of mind. 

You’ll collaborate with and draw on the expertise of colleagues in Insights, Media, Retail Marketing, Digital, PR, Sales, Direct, Creative and Owner Experience teams, as well as work with global to provide local commercial contexts to influence strategies. We work at pace which underpins our culture and ability to continually transform our business and marketing model. 

We work at pace which underpins our culture and ability to continually transform our business and marketing model. In this busy role, you will:

  • Lead and create a highly disruptive and pioneering Go-To-Market approach for Dyson’s new category of air-purifying headphones. Define, curate, and develop a pioneering approach across communications, channels, and experiences to create an industry leading launch.
  • Define and shape the category communications strategy to deliver growth for the category to include NPD launches and seasonal / promotional campaigns across paid/owned/earned touchpoints
  • Support the Head of Category on future ranging/distribution proposals and business cases. Oversee forecasting to align with budgeting and demand planning for the category
  • Ensure excellent execution is delivered online and in-store across all channels; partner with distribution channels to shape “Joint Business Plans” plans for each account
  • Lead cross-functional teams to deliver best in class campaigns with constant optimisations
  • Be the category advocate, develop the ambition and ideas needed to get the best commercial results 
  • Engage with Dyson risks and opportunities and operate with the category’s overall commercial agenda at the heart, driving strong narratives and business cases to influence leadership to ensure the right support is provided on the category
  • Foster strong collaborative working relationships across all functions (internally & externally) and categories
  • Establish an evidence-based approach to creative development focusing on matching creative innovation to the media innovation


About you

  • Broad marketing background with proven experience on launching new products and categories into market, ideally in a premium brand or technology environment
  • Mandatory to have had experience of brand and category management i.e. simultaneous management of product marketing and communications
  • As our Senior Marketing Manager, you will have a proven track record of challenging the status quo, and deliver innovating solutions to the problems that we face
  • An effective communicator with strong presentation skills, you have the ability to influence others and will thrive as part of a collaborative, high performing team
  • You will have been at the forefront of driving customer engagement and thought leadership within your recent role
  • A visible passion for consumer products/technology with knowledge on market trends and industry best practice.
  • During peak periods, there may be line management opportunities

Benefits

  • 27 days holiday plus eight statutory bank holidays
  • Electric Vehicle scheme
  • Subsidised restaurants and free lunches every day
  • Free hair salon on site
  • Well-being programme
  • Free concierge service
  • Pension scheme
  • Free gym membership
  • Performance related bonus
  • Private medical and dental insurance
  • Life assurance
  • Free on-site parking
  • Great discounts on Dyson products

#LI-DYSON


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.