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Senior Marketing Manager, Floorcare


United Kingdom - Malmesbury Office

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations, and more people.

Our technology is unique and complex, so it’s up to us to explain it clearly. We’re a large global team, working in-house, directly with engineers and the broader business to create communications that are effective and reflect our pioneering approach. Everything from multi-channel campaigns to ground-breaking films and imagery.

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We’re constantly refining and redefining our global marketing strategies and campaigns to create customer and owner experiences that are authentic and uniquely Dyson.

Please note

We do not offer hybrid/remote working for this role.

About the role

As a Senior Marketing Manager in our Go To Markets team within the Floorcare Category, you will drive and support the overall company goals of accelerating our ‘Direct’ (direct to consumer) performance, reinforcing Dyson as a retailer as well as manufacturer and ensuring Owner Experience is optimised.

The role requires a collaborative approach, as you will partner closely with teams across the business, including global Markets, Owner Experience, Legal, Claims, Centre of Excellence (Creative Hubs) and Engineering teams, to translate projects into high impact, differentiated campaigns, providing globally aligned brand and need-state focused initiatives. You will also work closely with the Programme Management function to ensure projects are delivered in a timely and process compliant manner, ensuring that their work aligns with the initial project strategy.

You will have regular engagement with our Markets and Ecommerce teams, ensuring accelerated adoption of driving Direct, whilst covering local and specific requirements and aligning with the Dyson global brand and direction, steering, and influencing market teams where necessary. You will work with various stakeholder groups to create a clear roadmap of activity that will operationally deliver the Direct strategy and commercial targets for Floorcare.

You will look at elements of owner experience, owner retention and acquisition campaigns, and act as the go to contact for all Direct initiatives affecting our Floorcare category (e.g., Direct campaigns, Virtual Store, Help Me Choose, merchandising, accessories, and attachment rates). You’ll look at data dashboard reporting and web analytics tools to gain actionable insight and influence merchandising decisions to improve our Floorcare Direct metrics.

We want you to be a champion of Direct internally, creating a collaborative and effective relationship where market insight is actively sought and acted upon, and Group actions are well communicated and understood. You will work with key stakeholders on campaign requirements that drive business performance for Direct, building asset list requirements that ensure we are optimising creative resource against the most valuable deliverables.

You’ll be able to confidently articulate what’s working, what’s not and how this is impacting the business, with a fluent understanding of market competitor offerings and competitor go to market and direct strategies and use this insight to drive Group action to pre-empt any negative impact to Dyson.


About you

  • Demonstrable experience in an online marketing role, for a business that sells direct to consumers
  • Highly commercial, with experience building business cases to show value of new project initiatives
  • A strong understanding of digital media, passionate about online, and up to date with latest developments
  • Excellent communication and collaboration skills, both written and verbal, comfortable working with all seniorities of stakeholder
  • Highly organised, able to prioritise, able to learn quickly, adaptable, a self-starter



  • Performance related bonus scheme
  • Competitive pension scheme
  • Life assurance
  • Discounts on Dyson machines and retail discounts
  • Free bus travel to and from campus (from Bristol, Chippenham and Swindon)


  • 27 days’ holiday (plus bank holidays)
  • Free on-site lunches, fruit and hot drinks
  • Free on-site sports centre, gym, hair-salon, lifestyle assist (concierge)
  • Electric vehicle salary sacrifice scheme
  • Ability to purchase additional holiday


  • Private medical insurance and dental insurance
  • Employee assistance programme, digital GP, prescription service, fertility treatment support


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.