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Senior Product Marketing Manager - Haircare


United Kingdom - Malmesbury Office

About us

Things move very quickly at Dyson. In twenty-five years, what began with one man and one idea has grown into a global technology company, with over 9,000 people and a presence in over 80 countries. From GB to Singapore and many countries in between, we’ve sold well over 100 million machines.

About the role

This important role in the Group Commercial organisation reports into the Global Head of Category for Dyson Professional. This role will be focused on working closely with the other commercial categories, engineering teams and Professional sales teams in markets to launch new products and build a portfolio that truly answers customer needs. The role will involve ensuring products and the messaging for accompanying campaigns are innovative, financially sound and successful in market. 

What do they think?

The Senior Product Marketing Manager will always have the questions below in the forefront of their minds when making decisions:

  • How can I improve how customers view Dyson’s offering to business?
  • How do we expand and grow our routes to market across the product categories at Dyson?
  • How can we ensure that we truly understand the needs of the customer across our key target sectors?

Function Overview

The Professional GTM team sits within the wider EC, Lighting and Professional GTM team in the Group GTM function. The team bring to life problem-solving technology in engaging and meaningful ways for consumers.

Working with our commercial; sales teams; markets; engineering; insights; creative; and digital teams; the Professional Senior Product (Commercial) manager will be responsible for the leadership of the Dyson Professional Product portfolio and will feed into the creation of campaigns that bring this portfolio to life.


  • Business case development in association with finance and the General Manager for Dyson Professional. To support the milestone process for new products and the allocation of resource for initiatives.
  • Formation of spec for NPD SKUS alongside the Engineering head of category and the consumer GTM team where applicable.
  • Work closely with the Product and technical teams within Commercial (Claims, Insights, Legal, CST) to ensure that the specification of our products will enable the product to succeed in market. Work closely with Commercial Managers in region to define success criteria in market.
  • Proactively respond to changes in competitor and market landscape affecting claims
  • Represents and prioritises market feedback and insights - own relationships with senior market stakeholders and ensures relevant insights are taken into account. Coaches the team to understand market context to drive decisions.
  • Develop and drive strategic planning for the long-term growth of the category including collaboration with NPI Strategy and Research teams to feed in commercial insights.

About you                                           

  • + 3 years product or product marketing experience
  • Effective presentation skills to both internal and external audiences
  • Strong leadership ability
  • Drives for results whilst influencing others
  • Demonstrated long term strategic thinking
  • Experience of driving product strategy to deliver business results
  • Self-starter with lots of initiative
  • Organised and forward thinking
  • Ability to work under pressure and manage multiple projects
  • Creative thinker that can introduce innovative solutions into the business
  • Excellent relationship builder with proven Stakeholder management
  • Strong team player across differing disciplines
  • Ability to manage multiple priorities
  • Enjoys working across a fast paced and dynamic environment


  • 27 days holiday (plus statutory bank holidays )
  • Pension scheme 
  • Performance related bonus 
  • Life assurance 
  • Sports centre 
  • Free on-site parking
  • Free lunches and hot drinks
  • Discounts on Dyson machines
  • Free Hair Salon
  • Concierge service
  • Electric vehicle lease scheme


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.