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Senior Retail Executive, DSEA


Singapore - Technology Centre

About Us

Dyson is a technology and engineering pioneer and currently operates in the categories of Floorcare, Environmental Control (“Air Multiplier” bladeless fans/heaters/humidifiers/purifiers), Lighting, and Professional (“Airblade” hand dryers).  Dyson began 27 years ago with James Dyson and a handful of engineers questioning everyday products, thinking differently and making them better.

Dyson invented the world’s first bagless vacuum with Root Cyclone™ technology, and also the bladeless fans with Air Amplifier™ technology. Currently, Dyson holds 4,550 patents and patents holding, and have a team of over 2,000 engineers and scientists. Dyson also holds a Queen’s Award for Innovation.

Dyson vacuum cleaners are now available in 70 countries worldwide, and on average one machine is sold every 5 seconds. 90% of our machines are sold overseas, this was 30% just 10 years ago. Dyson was recently awarded the Queen’s Award for International Trade, which reflects the company’s growth over the last few years. We are now the world's number one vacuum cleaner manufacturer by value in the UK, US, Western Europe, Japan, Hong Kong, Taiwan, Singapore, and Australia.


“That’s really what Dyson is all about – new thinking to solve everyday problems.” - James Dyson


About the Role

The Senior Retail Executive sits within our SEA Retail team and is responsible for driving and delivering best in class retail experiences for Dyson, enforcing military precision from a design and shopper experience perspective. You must have a strong eye for detail. You are a guardian of the Dyson brand in a retail environment; our most visible customer-facing space.

This role supports markets like Malaysia, Indonesia, the Philippines, Vietnam, Thailand. You should have a strong understanding of local cultural nuances and be comfortable with the dynamics of working for a global retailer with a local market focus. Communication and collaboration will be key. A problem-solving mindset, ability to manage workflow in a fast-paced environment and ability to deal with change and ambiguity will position you for success in this role.


  • Assume the role of brand guardian, enforcing best practice retail execution across SEA, working closely with local markets to provide them with support and guidance

  • Create and maintain project plans and updates, ensuring that stakeholders are aware of changes.

  • Ensure timely rollout of NPD and seasonal campaigns in market

  • Drive individual projects through to delivery, resolving day-to-day challenges – involving the right people at the right time.

  • Provide consistent feedback to SEA Sales and Marketing teams on what is, and is not, working in markets to ensure that a continual feedback loop of improvement is implemented

  • Approach retail from a 360 perspective, thinking of each activation with a full path to purchase in mind, working with all stakeholders along that path to deliver an aligned and considered journey that is tweaked to the needs of the local market.

About you

  • Experience with store design or visual merchandising, track record of delivering POP, merchandising and familiar with retail environments

  • Have worked within a corporate structure involving both internal and supplier relationships

  • Understands technical drawings and material specifications

  • Understands print processes and colour proofing

  • Curious and passionate about Dyson owners and brand building

  • Strong appreciation for Brand integrity and aesthetics and how these impact experience in stores

  • Superb attention to detail; material produced is meticulously executed

  • Problem Solving; able to critically analyse and tackle problems and present viable solutions

  • Passion; this person needs to be passionate about Dyson, technology and engineering

  • Entrepreneurial spirit; must be able to deal with ambiguity and willing to take risks as needed

  • Strong communication skills; this person can present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organisation

  • Creativity; they need to be open to exploring and presenting new solutions within Dyson guidelines

  • Proven ability to work cross-functionally


Dyson Singapore monitors the market to ensure competitive salaries and bonuses. Beyond that, you’ll enjoy a transport allowance and comprehensive medical care and insurance. But financial benefits are just the start of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fuelling and realising ambition.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.