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Senior Retail Manager (Activation and Direct)


Turkey - Istanbul Office

About us

Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia, Mexico, China and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Today, it has a global headquarter in Singapore and two technology campuses in the UK spanning over 800 acres in Malmesbury and Hullavington. Since 1993, Dyson has invested more than £1bn in its Wiltshire offices and laboratories that house the early-stage research, design and development of future Dyson technology. Dyson remains family-owned and employs over 14,000 people globally including a 5,000 strong engineering team. It sells products in 84 markets internationally in over 318 Dyson Demo stores, 50 of which opened around the world in 2021 including a new Dyson Virtual Reality Demo Store.

Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies, and this year will spend £600m of this investment in technology, facilities, and laboratories. Dyson has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed electric digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment. Since inventing the first cyclonic bagless vacuum cleaner - DC01- in 1993, Dyson has created problem solving technologies for haircare, air purification, robotics, lighting, and hand drying.

The Dyson Institute of Engineering and Technology is a new model for engineering education combining the academic rigor of a traditional university with hands-on and real-world experience of working on live product and technology projects inside a global technology company. Dyson’s 156 undergraduate engineers are paid a salary from day one and pay no tuition fees.

Founded in 2002, the James Dyson Foundation is an international charity that empowers aspiring engineers, supports engineering in education and invests in medical research, donating over £140m to charitable causes to date. The James Dyson Award is the Foundation’s annual international design competition and is open to current and recent design and engineering students. Since starting in 2005, the Award has supported more than 285 inventions, providing funds to support their commercialization.

“That’s really what Dyson is all about – new thinking to solve everyday problems.” - James Dyson

Dyson established our first office in Turkey, to be based in Istanbul on October 2018 and Dyson Turkey has been launched in April 2019. Beginning with triple launch, Dyson relentlessly invests to grow in Turkish Floor Care, Hair Care and Environmental Care categories. The company, at the beginning with a small leadership team and full support from the Regional Hub and Group, is a growing company with the spirit of an energetic and passionate start-up. The exciting growth journey of Dyson in Turkey started and continues.

About the role

  • Senior Retail Sales Manager will help to plan overall business  Direct Retail,-, including assortment, promotional plans, inventory management, expansion and channel strategy.

  • Understand Dyson Direct to consumer channels and develop strategy plans to grow the Direct business in line with short- and long-term goals.

  • Collaborate on initiatives to enhance the direct value proposition to give our current and future owners a differentiated reason to shop Direct from Dyson.

  • Work in partnership with the Direct channel owners to identify and implement opportunities to drive conversion, cross-sell and up-sell

  • Play a key role in shaping and delivering the country retail expansion strategy with a focus on the Beauty and all direct channels, leading GTM projects across Sales and Marketing

  • Develop overall strategies for retail excellence with a focus on Beauty, and define clear shopper journey, retail standards, and experiential activities for every retail touch point

  • Work with Global Dyson teams to keep up to date with Dyson strategy and activities.

  • Assist in sales budgeting, category sales forecasting and pricing with demand planning and sales teams

  • Orchestrate and deliver Beauty New Product launches and seasonal moments across Dyson Türkiye Retail team, driving alignment around business priorities and enabling cross-functional activations which bring to life Dyson’s Brand image

  • Identify KPI’s and report on performance of launches, activations, initiatives and partnerships; share findings with key stakeholders outlining learnings, ROI, insights and recommendations.

About you

Skills and Competencies

  • Owner first Mind-set: You’ll understand and think first and foremost about what experience our plans and actions deliver for our owners, at every stage of their journey.

  • Direct Retail Management experience

  • Extensive experience when it comes to budget control and oversight

  • Proven team leader and people manager, experience managing and leading complex teams,

  • Comfortable with complexity, ambiguity and change: Ability to navigate and influence in matrix structure and react quickly to make changes based on latest market trends and dynamics. You’ll be comfortable working with diverse teams across the organisation and navigating a matrixed organisation.

  • Strong communicator with external and internal dialog partners on all levels

  • Beauty & cosmetics retail experience is an asset (not a must)

  • A relevant bachelor’s degree from a reputable University

  • High organization skills and time management

  • Business and result oriented

  • Excellent Turkish and English language skills, both written and spoken.


  • Performance related bonus

  • Private medical insurance

  • Life assurance

  • Discounts on Dyson machines

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.