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Senior UI Designer


Design and Development
United Kingdom - Hullavington Office
About us:

The NPI Creative team forms part of the NPI Design & Product Experience team. The D&PE team are responsible for delivering the overall product experience.

The NPI Creative team is specifically responsible for all creative and graphics for ‘User Interfaces’ (for on-product screens and the Dyson Link app), Physical ‘On-Product branding and Graphics’ and the ‘Out of Box Experience’.

About the role:

Reporting to the Creative Director – NPI Creative, you’ll originate creative UI concepts for all on-product screens and apps that strengthen the user interaction of our technology – setting us apart from the competition.

Working closely with the Creative Director – NPI Creative, HMI and Connected team heads, you’ll take product features and behaviours from the earliest point in a products genesis and develop the creative direction to produce intuitive, informative and elegant user interfaces and interactions for our latest technologies. Constantly looking for opportunities to exploit performance superiority, you’ll translate this into concepts for truly inspiring, frictionless product experiences used by millions of customers world-wide.

  • Interrogating and interpreting product features and behaviours to guide the direction of the creative. Responsibility for ensuring consistency of graphic language and creative execution across all product touchpoints.

  • The ability to understand data and insights and how to use these to inform your creative work.

  • Collaboration with Commercial to build an understanding of the commercial drivers that contribute to our creative solutions.

  • Build a full understanding of our various markets around the world, their cultural nuances and consumer trends and habits. 

  • Have a thorough and constantly up-to-date knowledge of our competitors and their activity and use this knowledge to ensure that Dyson products cut through the noise and stand us apart.

  • Taking a lead role in group brainstorming sessions to provide enthusiasm and direction. Motivating and inspiring the other creatives in the team.

  • Hands-on graphic design work and detailed execution for a range of outputs, including on-product screens and graphics, product apps and out-of-box/first use collateral and content.

  • Guardianship of brand expression and the proper use of visual identity in all executions.

  • Arrange and lead review sessions to ensure that work stays on the rails, is creatively excellent and answers the brief. 

  • Confidently presenting your work with clarity to stakeholders at all levels, underpinned by sound strategic rationale to support your creative proposition.

About you:

Though you’ll likely have trained as a graphic designer, you’re a creative first and foremost – you’re all about ideas. As such, you’ll be as at home with paper and pencil as you are with mouse and screen – able to quickly and intelligently articulate your ideas with sketches and scribbles - You’re a big picture thinker.

Once your thinking is developed and direction agreed, you’ll be able to utilise your inherent understanding of composition, animation, typography and colour to create visual coherence, emphasis and hierarchy to produce beautifully crafted UI design.

A true ‘visual’ communicator, you’re excited by all things art and design and you find inspiration from a wide range of sources, utilising found images, mocked-up imagery and film, and mood boards to support your thinking and add weight to your ideas.

  • 5 years + working in-house or agency

  • Portfolio of work representing a varied range of graphic design projects

  • Ideally you will have had experience designing interfaces for mobile and wearable devices

  • Be confident at presenting your designs to, and receiving feedback from Exec and Senior level

  • You’re experienced in working with copywriters, photographers and filmmakers with the ability to direct their work to ensure the results you need


  • 27 days holiday plus eight statutory bank holidays

  • Pension scheme

  • Performance related bonus

  • Private medical insurance

  • Life assurance

  • Sport centre

  • Free on-site parking

  • Subsidised café and restaurants

  • Discounts on Dyson machines

At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.