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Senior UX Researcher


United Kingdom - Hullavington Office

About us

Dyson is growing. Fast. More products. New categories. Better experiences.

We are a creative technology company with a global and iconic identity. Our mission is simple: We solve problems others ignore. Engineering exciting new technologies which defy convention and pioneer radical re-inventions that work. 

Right now, we have ambitious plans to continue growing our Direct global business. Much of this direct business will come from existing Dyson owners, so it’s essential that we provide them with the best possible experiences right the way through from purchasing their first Dyson machine, through the full ownership lifecycle, to the point where they return to buy from us again. The impact of the recent changes in the world have propelled the opportunity for digital, opening up a host of new avenues and technologies to explore. As part of the newly formed Global Connectivity function, the Connected Experience Design team is responsible for designing App journeys that maximise our technology and provide the care and support that our owners deserve. Creating the best possible experiences at every point in the journey. Delivering the same attention to detail to each interaction as we do in the engineering of our machines. Our focus is on evolving our suite of Dyson Apps and devices to become broader owner channels, using our expertise and driving innovation, all to design the seamless digital experiences that set us apart from the competition.

About The Role

We’re looking for a Senior UX Researcher to head up a newly formed UX research team within the Global Connectivity function. You’ll be responsible for providing valuable insights to wider Global Connectivity team, and colleagues across the business. Aligning with the broader Connectivity strategy and in conjunction with numerous Product Owners, you’ll define a research plan and run research projects with those in your team and with other partners, that will return the most value in relation to our key objectives. You’ll understand the value of insight-driven, user-centric design, working closely with our talented and inspiring Connected Experience Design team.

As well as working closely with your Global Connectivity colleagues, you’ll have the chance to collaborate with many other research teams within Dyson, and directly with the Commercial, Product Design and Engineering teams too. You’ll be joining a team of smart, expressive people and given the encouragement, trust and freedom to do the job you love. It’s a fast-paced way of working that will inspire you do the best and most fulfilling work of your career. You’ll get to tackle far-reaching problems with satisfying outcomes and quick turnarounds. Constantly challenging your own thinking to get to the best solution, using the insight you glean to drive a better experience.

Something of an app/digital obsessive with your finger on the pulse of the forever-changing digital world, keeping abreast of the latest industry thinking and ideas, trends and advancements. Always learning and always interested in developing new skills that make you a better version of yourself.

You’ll know the best way to tackle complex challenges and understand the various components that make up the design and development process. Bringing this knowledge to bear by looking for opportunities to expand our digital output recognising that it’s a combination of strategic, innovative changes, alongside small optimisations can also have a big impact.

  • Establish yourself as an expert in understanding our Connected owners – both today and looking ahead to the future.

  • Define and evolve a research plan for Connectivity, both inward (Dyson projects) and outward (global market trends/forecasting) facing.

  • Provide insight to both longer term (2-5 year) strategic initiatives, and in-flight projects set for delivery in 2022.

  • As we work towards establishing the Dyson Link App as a key owner experience channel, ensure we’re creating experiences that our users will find the most valuable.

  • Design and run qualitative research studies to support design and development of the Dyson Link mobile apps

  • Establish and own relationships with relevant third-party partners, including cost management.

  • Working collaboratively with other teams across the organisation, including other research teams, product design, engineering, commercial and data.

  • A champion of best practice, UX principles and advancing our core Dyson Values.

  • Confident in presenting and explaining insights to senior stakeholders and colleagues.

  • Actively advancing the team culture and supporting other members of the team.

About you

  • An excellent understanding of how to run qualitative and quantitative research/insight projects

  • Comfortable with short turnaround research sprints. Or longer-term studies that build over time.

  • Feed into road map prioritisation for app development and connected products

  • Identify user needs and support definition of use cases 

  • Able to document insights and present to immediate stakeholder team

  • Be the voice of the customer/owner. Support user-centred-design (UCD) practices 

  • This role would be supported by a wider research team and research ops, but the successfully individual would be expected to own their projects end-to-end and operate independently as part of a broad, distributed research team


Financial benefits:

  • Performance related bonus 

  • Company paid Life Assurance 

  • Discounts on Dyson machines 

  • Competitive pension scheme 

  • Purchase additional holidays  

Lifestyle benefits:

  • 27 days holiday plus statutory bank holidays 

  • Free bus travel to and from Malmesbury campus from Bristol, Chippenham and Swindon 

  • On-site parking 

  • Endless free coffee and tea, and a free lunch  

  • Free on-site hair salon 

  • On-site lifestyle Assist 

  • Electric vehicle scheme  

Health benefits:

  • Private Medical insurance for all employees 

  • Employee Assistance Program for employee and dependents 

  • Digital GP and prescription service 

  • Fertility treatment support 

  • On-site gym and sports centre 

  • On-site wellbeing centre 

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.