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SEO Manager

Summary

Salary
Competitive
Team
E-Commerce
Location
United Kingdom - Bristol Office

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. We’re growing fast and our ambition is huge – more categories, more locations and more people.

About The Role

The SEO Manager is responsible for developing and designing the organic search strategy for Dyson GB&I. They will work internally and with our agency partners to provide recommendations and execution of best in class on site optimisation to improve ranking and visibility. They will deliver a growth strategy for our cross-category portfolio with customer experience and the Dyson brand at its heart.

As part of the e-Commerce team, your main responsibilities will be to:

  • Drive successful campaigns across search engines in Performance marketing

  • Act as the strategic lead in organic search channels working closely with channel specialists in media agency 

  • Be responsible for search budget and reporting in close collaboration with E-Commerce and Digital Managers

  • Continuously optimise key word and channels based on performance and building testing roadmaps to drive growth in acquisition and retention

  • Give strategic guidance for SEO and optimization

  • Drive our share of traffic and demand from SEO and drive conversion rate of that traffic

  • Bring the business on a journey to drive down media costs, think digital content first and drive a Communications digital mindset

About You

We're looking for someone that has:

  • Experience in SEA/SEO positions on either the client or agency side

  • Digital Marketing or general business degree would be preferable

  • Experience reviewing technical SEO issues and recommend fixes

  • Experience with direct off-page optimization projects (e.g. link-building)

  • Developed and maintained site structure optimised for crawlbots

  • Developed content based on target keyword research.

  • Built an Internal Linking Structure

  • Developed and maintained a robust briefing process for internal teams to follow

  • A strong understanding of various paid media platforms

  • Delivered and maintained a comprehensive view of the competitive search landscape

  • Collected data and reported on traffic, rankings and other SEO aspects

  • Created insightful, data-based reports and draw meaningful conclusions that drive overall sales growth.

  • Collaborated and able to build great relationships with internal and external stakeholders; able to manage external agencies on a project basis

  • Managed budgets, timeline and costs within agreed projects

Benefits

Financial:

  • Performance related bonus

  • Company paid Life Insurance

  • Discounts on Dyson machines

  • Competitive pension scheme

  • Flexible benefits programme with a growing range of voluntary benefits, including the ability to purchase additional holidays

Lifestyle:

  • 27 days holiday plus statutory bank holidays

  • Secure bike parking

Health:

  • Private Medical insurance for all employees

  • Employee Assistance Program for employee and dependents

  • Digital GP and prescription service

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.