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Social Media Lead

Summary

Salary
Competitive
Team
Media
Location
Turkey - Istanbul Office

About us

Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia, Mexico, China and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Today, it has a global headquarter in Singapore and two technology campuses in the UK spanning over 800 acres in Malmesbury and Hullavington. Since 1993, Dyson has invested more than £1bn in its Wiltshire offices and laboratories that house the early stage research, design and development of future Dyson technology. Dyson remains family-owned and employs over 13,000 people globally including a 5,000 strong engineering team. It sells products in 84 markets internationally in over 318 Dyson Demo stores, 50 of which opened around the world in 2021 including a new Dyson Virtual Reality Demo Store.

Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies, and this year will spend £600m of this investment in technology, facilities, and laboratories. Dyson has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed electric digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment. Since inventing the first cyclonic bagless vacuum cleaner - DC01- in 1993, Dyson has created problem solving technologies for haircare, air purification, robotics, lighting, and hand drying.

The Dyson Institute of Engineering and Technology is a new model for engineering education combining the academic rigor of a traditional university with hands-on and real-world experience of working on live product and technology projects inside a global technology company. Dyson’s 156 undergraduate engineers are paid a salary from day one and pay no tuition fees.

Founded in 2002, the James Dyson Foundation is an international charity that empowers aspiring engineers, supports engineering in education and invests in medical research, donating over £140m to charitable causes to date. The James Dyson Award is the Foundation’s annual international design competition and is open to current and recent design and engineering students. Since starting in 2005, the Award has supported more than 285 inventions, providing funds to support their commercialization.

“That’s really what Dyson is all about – new thinking to solve everyday problems.” - James Dyson

Dyson Turkey

Dyson established our first office in Turkey, to be based in Istanbul on October 2018 and Dyson Turkey has been launched in April 2019. Beginning with triple launch, Dyson relentlessly invests to grow in Turkish Floor Care, Hair Care and Environmental Care categories. The company, at the beginning with a small leadership team and full support from the Regional Hub and Group, is a growing company with the spirit of an energetic and passionate start-up. The exciting growth journey of Dyson in Turkey started and continues.

About the role

The social media lead will play a crucial role in supporting the Digital Marketing Manager by developing and implementing end-to-end Dyson’s social media strategy and campaign management proces with the aim of increasing brand awareness and engagement


This role will be focusing on all areas of management of social media accounts of Dyson Turkey. 
 

Main responsibilities

  • Create a monthly/annual content calendar by composing regular posting schedule and promote content through social media advertising to ensure brand consistency among all social media platforms. 

  • Build content plans for product launches, campaigns, events, special dates, always on campaigns based on marketing calendar and seasonality and identify unique opportunities to elevate community conversation.

  • Ensure that creatives and messaging are aligned with global guidelines and strategies and Dyson Turkey’s marketing agenda. Adapt text/copy for global posts.

  • Manage and oversee social media content by defining social media KPIs and measure the success of every social media campaign with driving followership as well. 

  • Collaborate and liasing with Marketing, PR&Comms, Sales and Owner Experience teams to develop holistic creative communications campaigns.

  • Incorporate organic & paid social activities in order to maximize engagement; support influencer activities and initiate conversations and build relationships.

  • Design and deliver regular reports on the performance of our social engagement.

  • Monitor SEO and user engagement and suggest content optimization.

  • Analyzing the long-term needs of the company’s social media strategy and offering regular reports to the management and executive teams.

  • Developing monthly reports on emerging social media trends and track social media reportings in a regular basis and share insights with all stakeholders. 

Key Stakeholders

Internal: 

  • Group Commercial

  • Group Digital team in the UK 

  • Group Social Media Leads

  • Regional Center of Excellence team 

  • Marketing team 

  • Sales team 

  • Owner Experience team 

External: 

  • Social Media Agency

  • Social Monitoring/ Research agencies 

About you

Experience and Education

  • 4 – 6 years of experience, focused specifically on social media, multi-national brand experience is preferred.

  • Strong communication and presentation skills

  • Bachelor’s Degree in Communications, Marketing, Business, Math, Statistics or a related field. 

  • Proven competency and knowledge of Instagram, Youtube, Facebook, Twitter, LinkedIn, Pinterest, and other social media best practices

  • Experience using data and metrics to measure impact and monitor performance tracking and determine improvements

Mindset

  • Entrepreneurial delivery focused, and prepared to roll up sleeves to make things happen 

  • Strives in a fast paced & dynamic environment 

  • An achiever, motivated by breaking new grounds and creating a business from scratch 

Skills and competencies

  • Excellent analytical skills; translate data into information into knowledge into wisdom so we can make the best informed business decisions. 

  • Ability to manage multiple stakeholders and work with cross-functional teams.

  • Passionate about digital & the opportunities, it brings to drive commercial success for a business 

  • High proficiency in MS Office (i.e. Excel, Word and PowerPoint) social media data analysis tools.

  • Demonstrated experience with Sprinklr publishing and reporting or Facebook Business Manager Insights or Social Listening tools.

  • Good communication skills, both written & verbal 

  • Native Turkish and Fluency in English

Benefits

  • Performance related bonus

  • Private medical insurance

  • Life assurance

  • Discounts on Dyson machines

#LI-DYSON


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.