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Sr. Brand Manager, Hair Care

Summary

Salary
Competitive
Team
Marketing
Location
Canada - Toronto Office

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. 

Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve grown exponentially and expanded our reach with employees working in field sales and our growing number of Dyson Demo Store’s across the country. 

At Dyson, we sell by demonstrating. Our Experts, Stylists and Retail Strategy and Operations team are Dyson advocates who know our technology inside out and are excited by it. They are the face of Dyson, connecting our world-leading and pioneering technology with shoppers and owners. 

Are you dynamic, passionate and eager to represent an International Technology Brand?  We are looking to grow our Expert Team and would love to hear from you…   

Our approach is unique - it is all about the experience for our potential owners.  Our team of Experts are confident and knowledgeable.  They understand the importance of consultation and ensuring that customers are well informed and are guided to select the right product to solve their problems. When shoppers have the right product for their needs, they are excited to share their experience with others - that’s what we are looking for!  Join our exciting team to learn more about how you can contribute to a winning team!  

About the Role

The Senior Brand Manager, Hair Care leads a team that manages Dyson’s fastest growing portfolio, launching new and exciting technology, while managing the core Hair Care business. They research the market – the competition, the size of the opportunity and the obstacles. Together with our sales team, they develop the go-to-market strategy, collaborating in the development of joint business plans with retailers. They hone and localize our creative campaigns. And they partner with internal stakeholders to develop media plans, PR activity, and grow our local direct-to-consumer business.

MAIN ACCOUNTABILITIES AND SUPPORTING ACTIVITIES

About You 

Set the marketing and commercial strategy for the hair care category

  • Develop, communicate and gain buy-in for the marketing strategy from stakeholders across the business
  • Deliver eighteen-month commercial plan (in the scope of the 5-year vision).  Includes managing pricing and ranging strategies, and promotional recommendations
  • Define existing and new consumer targets and optimize plans to deliver against them.
  • Set and manage the budget to deliver strategy
  • Set the media plan, monitor budget and review ROI of media spend

 Implement the marketing strategy

  • Work with in-house digital team and media agency to maximize media presence, awareness, generate 5 star reviews, drive word-of-mouth and recommendations
  • Work with Group and the Americas Centre of Excellence to:
  • Implement relevant trade and consumer marketing materials
  • Manage new category events across the market
  • Create exciting internal and external launches, in collaboration with Dyson’s communications team
  • Prove the effectiveness of communications activity; track, measure and amend where necessary

Ongoing Optimization

  • Analyze results to track performance, identify issues, trends and opportunities, and continuously improve programs.
  • Collaborate with global teams to ensure alignment and consistency across markets as appropriate. Provide local and global reports as required.

Lead and develop a high performing team

  • Inspire, lead and motivate team through regular feedback, 1:1s, Individual Development Plans, objectives and career conversations
  • Manage processes to ensure that the team is as effective as possible to meet business goals
  • Identify gaps in knowledge and skills in the team and build appropriate development solutions

Benefits 

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter. 

Financial: 

  • Competitive hourly wage and regular annual reviews 

  • Sales-based pay for performance incentive program 

  • Regular sales contests & initiatives 

  • Participation in the Dyson Demonstration Equipment Program  

  • Opportunity to participate in the Friends & Family purchase program 

  • Clothing allowance 

  • Employee Referral Program 

Lifestyle 

  • Employee Assistance Program 


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate. 


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.