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Sr. Brand Manager


Canada - Toronto Office

About Us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores. 

About the Role:

The Senior Brand Manager, Floorcare leads a team that manages Dyson’s largest portfolio, launching new and exciting cord-free technology, while managing the existing Fullsize business. They research the market – the competition, the size of the opportunity and the obstacles. Together with our sales team, they develop the go-to-market strategy, collaborating in the development of joint business plans with retailers. They hone and localize our creative campaigns. And they partner with internal stakeholders to develop media plans, PR activity, and grow our local direct-to-consumer business.

You will be located in downtown Toronto, just a few blocks from the CN Tower and steps away from some of the world's best venues, restaurants, shops, and the underground path.

Main Accountabilities and Supporting Activities

Set the marketing and commercial strategy for the cord-free and full-size categories

  • Develop, communicate and gain buy-in for the marketing strategy from stakeholders across the business

  • Deliver eighteen-month commercial plan (in the scope of the 5-year vision).  Includes managing pricing and ranging strategies, and promotional recommendations

  • Define existing and new consumer targets and optimize plans to deliver against them.

  • Set and manage the budget to deliver strategy

  • Set the media plan, monitor budget and review ROI of media spend

 Implement the marketing strategy

  • Work with in-house digital team and media agency to maximize media presence, awareness and generate 5 star reviews, word-of-mouth and recommendations

  • Work with Headquarters (Dyson Group) and the Americas Centre of Excellence to

  • Implement relevant trade and consumer marketing materials

  • Manage new category events across the market

  • Create exciting internal and external launches, in collaboration with Dyson’s communications team

  • Prove the effectiveness of communications activity; track, measure and amend where necessary

Ongoing Optimization

  • Analyze results to track performance,  identify issues, trends and opportunities, and continuously improve programs

  • Collaborate with global teams to ensure alignment and consistency across markets as appropriate. Provide local and global reports as required.

Lead and develop a high performing team

  • Inspire, lead and motivate team through regular feedback, 1:1s, Individual Development Plans, objectives and career conversations

  • Manage processes to ensure that the team is as effective as possible to meet business goals

  • Identify gaps in knowledge and skills in the team and build appropriate development solutions

About You:

Experience and Education

  • Bachelor’s Degree required

  • 8+ years brand marketing experience, of which 2-3 are at the brand manager level

  • Minimum 2 years of experience managing a high performing team with proven results

  • Demonstrated success launching new products

  • Experience with working with media planning and buying agency


  • Strategic thinking; this person must demonstrate the ability to take a wide view. Must be able to create, execute and manage a sound 18-month marketing plan

  • Passionate about building consumer and technology brands

  • First-hand experience of retailer engagement and developing exciting in-store experiences

  • Able to partner and inspire confidence across all areas of the business, both within the company and with external stakeholders

  • Broad thinker with the ability to conduct in-depth analysis, identify the root cause of complex problems, generate creative solutions, and build strategic plans

  • Must have the ability to influence and collaborate with key stakeholders in all levels and areas of the business


At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

•    Dyson Matching RSP contributions
•    Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
•    Short-Term and Long-Term Disability
•    Employee Referral Program
•    Generous Dyson Product Discounts

Lifestyle benefits:

•    Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
•    Generous Maternity Leave Program
•    Employee Assistance Program

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at for more information. Dyson is an Equal Opportunity Employer.


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.