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Store Manager


United Kingdom - England Remote

About Us

Dyson is a global technology company with a unique philosophy, led by Sir James Dyson. We transform every category we enter with radical and iconic re-inventions that work, perform and look very different.

At Dyson we invent great products with unique technology, a bold design and aim to deliver a transformational user experience.

Our ambitions are bold, by 2025 we aim to Double Dyson; double sales volumes, double the quantity of products in our product development portfolio and halve time to market.

Our Store Manager will play a key role in leading a team of experts and stylists and will report to the Senior Direct Retail Manager for GB. You will deliver outstanding customer experiences that fascinate shoppers through the presentation and demonstration of our machines. As part of the Direct Store Management team you will work with the Category Managers, Finance Analysts, Retail Marketing, HR, and Group Retail, to plan, organise and oversee approaches used by the in-store teams.  A large focus of your role will be managing and maintaining the back of house operations including inventory and stock management. You will recognise performance needs that need to be addressed and consistently developed.

About The Role

  • As a strong people manager, you know how to build, train, and lead a team. Behind the scenes, you will oversee the operations including inventory and visual merchandising.
  • You will monitor key metrics from traffic generated, to demos delivered, to units sold, to customer feedback. You will report results and recommend relevant actions to key stakeholders within the GB business
  • Lead, inspire and challenge a team to deliver business growth for store, through great coaching and development
  • Run the operational back end of the Demo store, building relationships with the Logistics and Profit Protection teams to organise and maintain regular stock deliveries, as well as overseeing returns procedures and being accountable for shrinkage rate
  • Work closely with Group Retail and local category teams to create demonstrations and experiences that are suitable for the local market
  • Manage a clear Retail Activations calendar, working closely with the implementation teams at both a market and group level.
  • Use data and insights to build realistic forecasts across the year and be comfortable discussing expectations with senior stakeholders.
  • Create unique services that enhance reasons to buy directly from our store
  • Ensure that we have the right level of service and drive an audience first approach, by enhancing personalisation, “VIP” experiences and new propositions
  • Create events and promotional programs using CRM, social and influencer platforms
  • Launching new products and service to market
  • Continually review results, establish clear measures, sharing insights and revise as needed to drive performance
  • Lead by example and support your team to deliver an environment for our products to come alive, be an expert in the technology space
  • Deliver a sustainable retail platform that is efficient, ever evolving and that exceeds our customer’s expectations, whilst balancing this with a safe, compliant, and cost controlled culture
  • Build a strong operating platform that ensures great availability for customers, whilst also monitoring waste and reductions to protect loss
  • Continuously building product knowledge and keep updated of any product developments and supporting the store team to do so
  • Be the brand guardian, ensuring your team understand what needs to be delivered and how

About You

  • Proven experience of leading, motivating and developing in a premium retail environment
  • Proven experience of store management/leadership
  • Proven experience in running the day to day operations of a store 
  • Proven experience in stock management
  • Proven ability communicating with, challenging, and influencing senior stakeholders
  • Ideally understand the beauty industry
  • A firm understanding of all Microsoft office platforms 
  • Knowledge of SAP systems is advantageous
  • Work in a collaborative style with a passion to deliver a 5-star customer experience while driving commercial results
  • Track record for creating innovative solutions that solve problems and/or challenge convention
  • An advanced understanding of in-store operations, managing work schedules, stock management, compliance, health and safety, security, and all day to day requirements of running a store
  • Demonstrates integrity in all their decisions and actions
  • Ability to work flexibly to the business needs
  • Excellent communication skills
  • Proven ability to simplify the complex
  • Strong influencing skills / building relationships
  • Creative and innovative – able to think differently
  • Have a passion for developing individuals
  • Has an ability to shape long term plans into short term tactical steps
  • Uses a combination of data, insights and logic in decision making and proven ability to think long term
  • Passionate about delivering perfect brand and product experiences
  • Pro-active – prepared with solutions and anticipating problems
  • Organized and deadline orientated
  • Sense of ownership – committed to the delivery of projects
  • The ability to inspire and challenge
  • Hours of work are 5 days over 7 on a shift pattern & includes weekend working.


  • 27 days holiday (plus statutory bank holidays )
  • Pension scheme 
  • Flexible benefits programme with a growing range of voluntary benefits, including the ability to purchase additional holidays

  • Performance related bonus 
  • Life assurance 
  • Discounts on Dyson machines
  • Electric vehicle lease scheme
  • Employee Assistance Program for employee and dependents

  • Digital GP and prescription service

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.