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Territory Sales Manager - GTA West (Contract)


Canada - Ontario Remote


Dyson ( is about solving problems others seem to ignore and finding new ways to make everyday things work better. In 1978, James Dyson became frustrated with his vacuum cleaner’s diminishing performance. Five years and 5,127 prototypes later, he invented the world’s first bagless cyclonic vacuum cleaner. Today, we are 6,000 people strong across the world and are still focused on invention and improvement. We’ve designed bladeless fans and heaters, the most powerful cord-free vacuums powered by our patented Dyson digital motor and fast hygienic hand dryers that work in 12 seconds. Most recently, we’ve added purifiers, humidifiers, lighting and robots to our portfolio and launched our first innovation in the beauty category – Dyson Supersonic TM hair dryer. And we’re not done; our engineers continue to work on a pipeline of technology that stretches 25 years.

Dyson has a reputation for developing technology that is both different and better. But inventive thinking and revolutionary engineering are just the beginning – a big part of our success is due to the work we do with retailers and their staff, showing them what makes our products special, and inspiring them to connect with customers and increase sales. This is where our Territory Sales Managers come in.


The Territory Sales Manager Role is responsible for the overall health and growth of a specific Territory. This role requires a professional, polished approach as a representation of Dyson. This role necessitates the ability to build strong, meaningful and impactful relationships with key decision makers and Retail Associates. You will use sales data and analytical skills to identify and take advantage of opportunities to grow Dyson’s business and presence in all areas of the Territory. You will also be responsible for ensuring the Dyson instore presence and merchandising standards are maintained and remain best in class. You will provide product knowledge to Retail Associates, so they understand the value of Dyson, key features, benefits and differences on retail visits and conduct training sessions in groups of 1 – 200 store associates. Managing a team of Dyson Experts positioned at key retail locations throughout the Territory, you will be responsible for coaching them on selling skills and successful store practices. Using the tools available, you will motivate them to hit some tough but achievable targets while ensuring they are providing Retail Partners and customers with the best Dyson Experience possible.

Specific responsibilities include:

✓ Relationships

✓ Build strong, profitable customer relationships with management and sales associates at store level.

✓ Educate the Value of Dyson & engage, create energy around the products & the solutions they offer

Sales and Analytics:

✓ Use your proven analytical skills to discover opportunities to grow Dyson in your territory.

✓ Partner with Key Decision Makers on Sales Reviews and those proactive Sales building Opportunities.

✓ Demonstrate the ability to create a plan with clear measures, execute and see results via post-mortem

✓ Understand the Dyson Brand Value Proposition to add credibility to growth asks.

✓ Provide clear, concise communications to Field Leadership on potential opportunities with clear measure on impact and possible ROI for alignment.

✓ Work collaboratively with key internal partners to support requests to support sales. Provide superior follow up and post analysis on performance.

✓ Understand through discovery opportunities for incremental sell thru. Negotiate with compelling and lasting incremental displays around Dyson and Key Retailer Moments. Create the disciplines to review via post-mortem to understand impact as well as credibility with your stores in post review. ✓ Actively look to increase linear space in key retailers


Conduct engaging and relevant training sessions with Retail Partners on Product Features, function and sales techniques. Education will range from instore, virtual, group and one to one environment. Ability to engage professionally and according to Dyson Practices for a consistent approach.


✓ Secure Planograms instore, Defend, Protect and Expand

✓ Monitor Stock compliance to ensure accurate and appropriate inventory.

✓ Ensure accurate in-store signage, displays, pricing, promo adherence to maintain the integrity of our brand

Leadership and Management

Using the Dyson Canada Selling Methodologies and tools available, lead a team of Dyson Demonstrators within your Territory. Ensure frequency of instore work withs to ensure consistency, "Dyson Experience" compliance and development of your team. Review performance with your team vs your targets; look to proactively support your team where needed to ensure targets are met.

✓ Coach and manage a team of Dyson Experts strategically placed throughout the Territory

✓ Ensure they are effectively communicating our “Dyson Method” of interaction with shoppers

✓ Ensure Dyson Experts are providing a best in class Dyson Experience on every interaction with all consumers

✓ Ensure that your teams are achieving expected Education metrics demonstrating clear understanding of our products Feedback and Participation

✓ Share added value insights and best practices with Field Team and Leadership. Bring forward clear (How, What, Where, When’s along with Clear Wins.)

✓ Actively participate in Team Settings

What are we looking for?

o At least 2 year of strong retail sales experience, preferable in Territory Sales or Store Management o Excellent Track Record of Achievements.

o Proven ability to drive results, find solutions, work autonomously as required o Strong Relationship Builder o Excellence in execution

o Business Acumen o People Leadership and Management Experience

o Works well in fast paced environment – Self Motivated – Self Starter

Other needs

Post-Secondary Education preferred

Valid Drivers License, Good Driving Record and ability to travel within Territory

Comfortable with some potential overnight travel

Ability to lift push and pull up to 30lbs

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.