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UI Designer (Mid-Weight to Senior)


Design and Development
Singapore - Technology Centre

About Us

The NPI Creative team forms part of the Design & Product Experience team. The D&PE team are responsible for delivering the overall product experience (including Product design, Features design (HMI & Connected), UI and Graphics, Model Making and Colours, Materials and Finishes).

This role sits within the NPI Creative team which is specifically responsible for all creative and graphics for ‘User Interfaces’ (for on-product screens and the Dyson Link app), Physical ‘On-Product branding and Graphics’ and the ‘Out of Box Experience’.

About the Role

This role is responsible for originating creative UI (from concept to delivery) for on-product screens and apps across all Dyson categories in order to strengthen the user interaction of our technology and set us apart from the competition and delight our owners.

Working closely with the NPI Creative, HMI and Connected team heads in the UK, you’ll take product features and behaviors from the earliest point in a products genesis and develop the creative direction to produce intuitive, informative and elegant user interfaces and interactions for our latest technologies. Constantly looking for opportunities to exploit performance superiority, you’ll translate this into concepts for truly inspiring, frictionless product experiences used by millions of customers world-wide.


  • Interrogating and interpreting product features and behaviors to guide the direction of the creative. Responsibility for ensuring consistency of graphic language and creative execution across all product touchpoints.
  • The ability to understand data and insights and how to use these to inform your creative work.
  • Collaboration with Commercial to build an understanding of the commercial drivers that contribute to our creative solutions.
  • Build a full understanding of our various markets around the world, their cultural nuances and consumer trends and habits. 
  • Have a thorough and constantly up-to-date knowledge of our competitors and their activity and use this knowledge to ensure that Dyson products cut through the noise and stand us apart.
  • Taking a lead role in group brainstorming sessions to provide enthusiasm and direction. Motivating and inspiring the other creatives in the team.
  • Hands-on graphic design work and detailed execution for a range of outputs, including on-product screens and graphics, product apps and out-of-box/first use collateral and content.
  • Guardianship of brand expression and the proper use of visual identity in all executions.
  • Arrange and lead review sessions to ensure that work stays on the rails, is creatively excellent and answers the brief. 
  • Confidently presenting your work with clarity to stakeholders at all levels, underpinned by sound strategic rationale to support your creative proposition.

About You

Though you’ll likely have trained as a graphic designer, you’re a creative first and foremost – you’re all about ideas. As such, you’ll be as at home with paper and pencil as you are with mouse and screen – able to quickly and intelligently articulate your ideas with sketches and scribbles - You’re a big picture thinker.

Once your thinking is developed and direction agreed, you’ll be able to utilise your inherent understanding of composition, animation, typography and colour to create visual coherence, emphasis and hierarchy to produce beautifully crafted UI design.

A true ‘visual’ communicator, you’re excited by all things art and design and you find inspiration from a wide range of sources, utilising found images, mocked-up imagery and film, and mood boards to support your thinking and add weight to your ideas.

You’re a natural leader in group brainstorms and comfortable expressing your ideas, either informally, or in more formal presentations, both to peers and senior stakeholders. 

You’re experienced in working with copywriters, photographers and filmmakers with the ability to direct their work to ensure the results you need.

  • 3-5 years + working in-house or agency
  • Portfolio of work representing a varied range of graphic design projects
  • Ideally you will have had experience designing interfaces for mobile and wearable devices
  • Be confident at presenting your designs to, and receiving feedback from Exec and Senior level


  • Sketch
  • Adobe Creative Suite (specifically Illustrator, InDesign and Photoshop)
  • Experience with Flinto, Axure and/or Framer


Dyson Singapore monitors the market to ensure competitive salaries and bonuses. Beyond that, you’ll enjoy a transport allowance and comprehensive medical care and insurance. But financial benefits are just the start of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fuelling and realising ambition.


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate. 

Closing date: 30 September 2021