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VP of eCommerce, US


United States - Chicago Office

About Us: 

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country.  

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.    


About the Role:  


As the VP of eCommerce, you will define and drive the long-term strategy to grow the Dyson e-commerce business in the US. You will play an important role at the leadership table, providing thought leadership around D2C marketing, merchandising, and selling. You will be the champion of the Dyson Direct e-commerce business for the US and fully accountable for P&L performance. 



Strategy & Execution – You define the strategy, set the market ambitions for the US E-Commerce business, selling direct to our consumers and shoppers through both existing and new channels 

  • Build a sustainable Direct business, based on local market dynamics and Dyson global strategic ambitions 

  • Maintain shopper interest, confidence and momentum to buy directly from Dyson 

  • Build and deploy online sales strategies, accounting for range, pricing and innovation 

  • Own the Direct ‘white spaces’ opportunities to develop incremental revenue and service channels (eg: refurbished goods) 

  • Review resources and capability requirements to continue the expansion of the Direct business (IT infrastructure, Media and Marketing, Projects, Partnerships, etc) 

  • Drive best-in-class execution of Direct strategies and activities across a wide range of shopper touchpoints including & Marketplaces, such as eBay and, ensuring negotiations, onboarding, and the shopper experience support the Dyson brand 


P&L ownership – You are accountable for the Direct P&L for the US (volume, revenue, profit) 

  • Set, drive and track relevant targets, including overall performance, planned sales volumes, gross margin, trading profits and P&L efficiencies (cost management) 

  • Execute the sales strategy to deliver financial targets 

  • Own E-Commerce merchandising, strategy and execution, in collaboration with Digital Marketing, Creative CoE, IT and Operations functions 

  • Own affiliate strategy and execution 

  • Own social commerce strategy and execution 

  • Own our testing and E-Commerce operations, as well as our SEO practice 

  • Partner with Sales to ensure the strategy and results for online and offline sales are aligned and complimentary to overall achievement of growth targets for the market 


Customer Experience – You are owner obsessed to bring a world class customer experience to our Direct online properties 

  • Bring a single-minded focus to strive for seamless, advocacy-creating Direct customer experiences to achieve incremental purchases from existing owners – driving the ‘Dyson home/multiple products’ 

  • Champion the execution of the CRM strategy, including retention and loyalty strategies 

  • Ensure customer journeys across Direct channels make sense and deliver on owner KPIs 

  • Collaborate closely with functions that impact customer delivery – e.g., logistics, supply, customer service 


Leadership – You are a visible and inspiring leader, to bring Direct customer opportunities to life and are a critical member of the US Leadership Team. 

  • Motivate people behind clear strategic plans that will fully exploit Direct opportunities whilst growing overall market profitability and protecting the Dyson brand 

  • Provide strong cross-functional leadership to accelerate the Direct business, working closely with customer service, IT, media teams and supply chain to ensure that all necessary building blocks (people, processes, and systems) are in place  

  • Actively engage with the global Direct leadership team; share market findings, explore new ideas, and continue to build pioneering activations via learnings from other markets and industries 

  • Own talent and people development, early careers Direct program and manage a team of Directors, people managers and individual contributors 


About You: 

  • 10+ years' work experience in Direct sales (manufacturers/brands, retailers, DTC, omnichannel businesses) with relevant experience in consumer electronics, luxury, beauty in the E-Commerce space 

  • Proven track record of leading Direct/D2C organizations and managing a matrix culture 

  • Strong commercial experience including P&L ownership, delivering tactical and strategic performance, negotiations, planning, financials, etc 

  • Strong marketing background including experience in partnering and executing on digital marketing strategies, SEO, affiliates, social commerce, etc 

  • Can credibly understand and lead retail infrastructure, e.g. logistics, warehousing, IT, customer service, finance, etc 

  • ‘General Management’ capabilities and “GM” mindset to be accountable to the Direct business with a 360 approach, be a people leader and a critical member of the Americas Executive Team 

  • A challenger, with entrepreneurial outlook and behaviors; energized by thinking differently, not being constrained by classic ‘rules’; critically evaluates and ‘challenges the system 

  • Gets a clear thrill from driving and delivering change, has a transformation mindset and ‘can-do’ attitude 

  • Highly collaborative, team player, will advocate for the Direct business within market and globally, but can see the big picture of delivering overall business objectives outside of channel silos 




At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.  


Financial benefits:  

  • 401K with up to a 4% match 

  • Company paid Life Insurance and AD&D  

  • Flexible Savings Account (FSA) and Health Savings Account (HSA)  


Lifestyle benefits:  

  • Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time  

  • Pre-tax Commuter Benefits (applicable areas only)  

  • Generous Child Care Leave Program  

  • Wellness Program  

  • Employee Assistance Program  

  • Generous Dyson Product Discounts  


Health benefits:  

  • Multi-Level Healthcare Coverage Options  

  • Vision & Dental Coverage  

  • Company paid Short-Term and Long-Term Disability  

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at for more information. Dyson is an Equal Opportunity Employer.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.