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Website Optimization Specialist


United States - Chicago Office

The Direct team is driven by one ambition: to deliver an intuitive, premium interface on all digital devices, globally. We’re challenging ourselves to do it better than anyone before: speed and simplicity of purchase, and fingertip support to get the most out of our machines. Leveraging data insight. Relentlessly testing and refining. And often revolutionizing. 


This role is a key player driving the ongoing improvements and optimizations to helping deliver our direct business goals for 2021 and beyond. You will be responsible for executing and reporting  A/B and multivariate tests. Utilizing available customer data insights, you will leverage your deep understanding of digital optimization to lead the planning, execution, and in-flight enhancements of targeted test campaigns.  You will work closely with creative, product marketing and technical teams to contribute to the creation of the testing strategy that adds significant value by aligning the Dyson Direct experience to the changing needs of our customers. 



  • Bachelor’s degree (Marketing, Statistics, Mathematics, Web Analytics or related fields preferred). 

  • +2 years’ experience in e-commerce and good understanding of user journeys, digital usability, and user experience. 

  • Deep understanding and experience with statistics, web analytics, data analysis, and conversion optimization (Adobe Analytics, Google Analytics, and Decibal Insight or similar technology). 

  • +2 years’ experience in executing A/B & and MVT multivariate tests.  

  • Experience in the design, QA, build, and launch of test optimization campaigns, through to reporting and interpretation analysis of the impact from a commercial perspective. 

  • Ensure clear test hypotheses and success metrics are developed with stakeholders based on testing requirements. 

  • Enforce A/B testing best practices to ensure testing and data integrity. 

  • Work closely with technical teams to build and QA tests. 

  • Evaluates the impact of concurrently running tests, promotions, launch of new features and other website changes that might influence test results. 

  • Proven track record of identifying new digital optimization opportunities based on data insights and it’s interpretation into actionable test hypothesis and campaigns. 

  • Strong awareness and understanding of optimization best practice, digital trends and ability to leverage new conversion tools as they become available. 

  • Experience in working across creative design and technical development teams to deliver optimization campaigns. 

  • Possess a high sense of urgency, strong attention to detail and high standards for the quality of their work. 

  • Thrive in a fast-paced, dynamic environment and prioritize work and time effectively. 

  • Develop positive working relationships with key stakeholders. 



Nice to have: 

  • Experience of working in a direct to consumer business across different markets. 

  • Experience working agency and client-side with a strong understanding of how to influence audiences. 

  • Previous experience utilizing content management systems. 

  • Experience with UAT testing and reporting. 

  • Familiarity and understanding of web development and technologies (CSS, JavaScript, HTML). 


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate. 

Closing date: 31 December 2021