‘Machine’ is an unfashionable term when it comes to the environment. It jars with the rustic utopia we associate with ‘being green’.
But machines and sustainability don't have to be at odds. On a planet of finite resources, engineers and their inventions have an important role to play. Using energy and materials sparingly and ingeniously is a prerequisite of the job.
Dyson was built on this mindset. When James first discovered the flaw with vacuum cleaner bags – their propensity to clog and lose suction – his goal was to come up with something that worked better. But in doing so, he helped to introduce a technology that would prevent billions of tonnes of landfill waste.
Dyson engineers continue to tackle the problems of inefficiency today. Heavy motors that burn out. Slow hand dryers that leave hands wet. Weak fans that rely on unsafe blades. Unwieldy handheld vacuums that lack oomph. And dim LEDs that fail too quickly.
Because when a machine works better – like a hand dryer that's fast and heat-free – it uses less energy. Better performance breeds better efficiency. And when a machine requires less material to build, it doesn't just use less energy in its production – it's also smaller, lighter and easier to ship.
So we don't label our resulting machines as ‘eco’, like other manufacturers do, or ‘greenwash’ our boxes with symbols of nature. We believe in sustainable engineering – encouraging the brilliant and idealistic people that work across Dyson to do more, with less.
From source, to ship, to shop.