There's one brief at Dyson: make something that solves a problem. If we design a machine that doesn't do this properly, we strip the idea back to basics. No matter how far advanced the project is.
Take our first robotic vacuum cleaner – DC06. We began development in the mid 1990s. By 1999, we were close to launch. But while the machine worked, its performance didn’t meet the standard we expect. The reality was the technology hadn't yet arrived to make this possible. So, at the eleventh hour, DC06 was pulled.
In response, we set out to find more bright engineering minds to grow our specialist robotics team – tasked by James Dyson to perfect the vision and intelligence systems required for autonomous navigation.
Meanwhile, engineers across Dyson were busy developing new technologies for our cordless and full-size vacuums. Improvements to our cyclones that enabled efficient dust separation in a concentrated format. Advances in battery capacity to deliver constant power on the move. And the invention of the small, light and power efficient Dyson digital motor.
More than 16 years, 400 patents and 1,000 prototypes after DC06, these technologies came together. And we were finally ready to launch a machine to be proud of – the world's most powerful robot vacuum cleaner.
We think it was a result worth waiting for.