Make it happen.
Moving air like magic.

The radical, new technologies Dyson engineers invent usually come with a challenge for our marketing and creative teams – unfamiliarity.

When it came to our Air Multiplier™ fans, they'd invented nothing short of a new way to deliver air. The technology relied on the physical phenomena of entrainment and inducement to generate airflow – not fast spinning blades. The problem was, you couldn't see anything happening.

But at Dyson, ideas can come from anywhere, and anyone.

Enter Kevin Simmonds, senior design engineer. He'd been working on our Air Multiplier™ technology since the beginning – as one of those who'd invented it.

"Developing this kind of technology, you'd instinctively put various objects through the loop to test the power of the airflow," explains Kevin. "So when I heard the marketing team were trying to come up with a way to show how it worked, I knew I had an interesting suggestion."

The next evening after work, Kevin found himself in the workshop alongside Dan Bird from the film team, fellow engineer Robert Tweedie, 25 Air Multiplier™ fans, a camera… and a balloon.

"I'd floated one through a single fan in the past. But for the film, we wanted to do something bigger and better," adds Kevin.

Could the balloon travel through more than one machine? Maybe a line of fans? Cross an archway perhaps? Climb a spiral staircase? Each scene looked spectacular, and demonstrated the technology like it was magic.

Kevin's idea formed the basis of a technology launch film that has become one of Dyson's biggest viral successes – featuring on Time and Wired, and gaining almost 3 million views on YouTube. Exposing our new technology to a global audience in a captivating way.

It's the kind of success that can only come about at Dyson – where opportunity and collaboration isn't defined by fixed rules, and where the right idea is the right idea. No matter where it comes from.