The Dyson tale began with corded vacuums – the world's first bagless machines. They made us what we are today, and as recently as 2012 still represented 80% of our business.
Then, three years ago, Dyson cordless technology launched. Growing from a fledgling venture into our biggest product category that, today, routinely breaks sales records covering our entire history.
Half of the technology we sell is now made up of our cordless vacuums, hand dryers, fans and lighting. And there have been other changes too. Our research budget has doubled. Our revenue has grown to £1.5 billion. And our people now number 5,500.
But at Dyson, we never stop transforming – technologies, and ourselves. By 2020, we'll be hitting £4 billion in revenue. We'll have brought in 5,000 more people. And we'll have launched a further four brand new product categories.
In 2012, there was no such thing as a cordless category at Dyson. Just three years later, it became our biggest seller. In three more, who knows what the leading Dyson technology might be?
(We've got an idea – but to find out, first you'll have to join us.)