There was a time in our history when all people knew Dyson for was vacuums. But what began with one man and one idea inside a coach house in Wiltshire, has since transformed into a 8,500-strong global technology company spanning multiple product categories and more than 75 countries around the world.
It's true – a lot has changed at Dyson since the first DC01 rolled off the production line. But some things are the same. The start-up mentality of our early days still runs through Dyson today, led by our Chief Engineer – James himself.
It means that, unlike our rivals, we still take chances. A philosophy that has transformed Dyson from its single association with manufacturing vacuum cleaners in the UK, to the design of revolutionary hand dryers, fans, lighting and hair dryers on a global scale.
But the transformation of Dyson is far from over. Our technology pipeline stretches 25 years into the future, and will see more new product categories emerge before 2020. On top of this, we're growing our foothold in emerging markets like Asia, and launching in others for the very first time.
This rapid expansion – of the machines we design, and the countries where we trade – continues the challenge that our business has faced since its inception: transforming, while always keeping alive the spirit of relentless improvement and obsessive perfectionism that makes Dyson, ‘Dyson’.
Changing what we do, but never changing the way we do it.