Stop waiting.
Start innovating.

In the early 2000s, we had a big problem. Our new technologies kept hitting the same stumbling block – power. Conventional motors were big and heavy. Their commutators and magnets weren’t reliable. And they wasted energy.

It became clear that turning our ideas into reality would require a different kind of motor. So our engineers looked around. And when they found nothing on the market that was up to the job, we knew what we had to do.

So motor specialists were recruited. Production facilities constructed. It didn't matter that we'd never made a motor before – it was fundamental to our future pipeline of technology.

What followed were four years of painstaking research, design and development, representing an investment of more than £150 million. Until finally, the new kind of motor our ideas demanded was ready for production.

Small, light and incredibly fast, the Dyson digital motor’s efficient power-to-size ratio quickly became the catalyst for a whole new generation of Dyson machines – as the core technology enabling our hand dryers, fans, cord free vacuums and hairdryers.

But that was just the beginning. Development of the Dyson digital motor continues today thanks to more than 130 specialist motors engineers in the UK and South East Asia. Refining the electronics that intelligently vary suction power, keeping pace with advances in battery technology, and improving durability using space-industry grade carbon fibre and the world’s toughest magnets and bearings.

Our current iteration – the Dyson digital motor V9 – is so powerful that the latest Dyson cordless vacuums can outperform full-size, mains-powered machines. A feat of performance that is transforming the global vacuum cleaner market.

But the next phase is already fast approaching. Rapid development will soon see a brand new Dyson digital motor – one that will drive a whole new generation of machines. And give our engineers the opportunity to solve many more problems.