Summary
- Salary
- Competitive
- Team
- Marketing
- Location
- Germany - Cologne Office
About us
Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology.
Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.
About the role
As our Category Manager Home, you will:
- Develop and execute marketing plans within the category to drive sales growth, share gains, and enhance brand attributes specifically in the Home Category.
- Analyse customer data and shopper insights to identify opportunities for category growth and drive business performance.
- Collaborate with the Home Category team to define consumer targets and develop initiatives aligned with business objectives.
- Conduct thorough competitor and market analysis to inform counter strategies and maintain market competitiveness.
- Advocate for the category internally, championing its value and commercial potential to various stakeholders.
- Maximize sales and profitability of existing products in collaboration with the Sales function, continuously reviewing and resetting tactics as needed.
- Shape plans and strategies for the local market business to unlock advocacy among the professional community.
- Develop Go-To-Market (GTM) strategies for the category and deliver marketing strategies and New Product Development (NPD) in the professional sector.
- Set clear and measurable Key Performance Indicators (KPIs) to track success and identify areas for improvement.
- Support the category leader on NPD launches for consumers, coordinating various work streams and ensuring timely execution.
About you
To succeed in the role, we expect you to have:
- At least four years of product or brand marketing experience for a D2C business, ideally with experience in delivering results with media agencies.
- Strong knowledge of both traditional and digital media, with experience in traditional and digital media buying.
- Excellent verbal and written communication skills, with the ability to distil data into actionable insights.
- Commercial acumen to understand P&L impact and drive category goals effectively.
- Creative thinker with the ability to develop innovative marketing strategies and initiatives.
- Collaborative team player with excellent relationship-building skills and the ability to influence internal and external stakeholders.
- Capable of managing complex and multiple projects simultaneously, with strong project management skills.
- Analytical mindset with the ability to analyze data and derive actionable insights for business growth.
- Proven ability to work well under pressure and adapt to the fast-changing pace of the business environment.
- Experience in campaign management, including asset translation, coordination with legal teams, and managing relationships with external partners for asset execution and delivery
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
