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New Product Innovation (NPI)

Five years ago, 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 80 countries around the world. In 2016, Dyson took its biggest leap yet, revolutionising the world of health and personal care with the launch of the Dyson Supersonic™ Hairdryer and since then bringing new pioneering personal care machines to market through Dyson Airwrap™ and the Dyson Corrale™ hair straightener.

Future ambition

Dyson is rapidly expanding. The next five years are going to be Dyson’s biggest and busiest yet. By 2025, there will be 100 new machines, 3 new product portfolios and Dyson’s headcount will have grown. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Design and Product Experience

Our Design and Product Experience teams collaborate early on to create the best overall user experience for our Dyson products. Our team is at the forefront of the design process, which means our designers must be adaptable. During the ideation stage of our new products, it is our responsibility to explain to the business our approach to design and the value of our design process. We need to be  user champions, everything we do should improve the user experience of our products. Whether it's enabling the discovery of new Dyson technologies, making them easier to use or simplifying the complexity within.

New Concepts

Our New Concepts team leads the way into uncharted territory by developing new products for the rest of the company to work on. As a result, there is usually no rule book to follow and no previously established goals, so we have to think on our feet to quickly absorb new information and use that to autonomously make decisions about what to try next.

Product Innovation

Our Product Innovation teams play a critical role in meeting and exceeding the needs of our products and embedded technologies. Working collaboratively with other NPI engineers, Research specialists, and downstream RDD teams to discover and develop new technologies, product formats, and business cases for projects in our portfolio.

Jobs in NPI

Showing 1-3 of 14 jobs

  • NPI Team Coordinator - Upstream

    Administrative Services

    United Kingdom - Malmesbury Office

    Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We are driven by progress and thrive on the challenge of relentless improvement. We are...

    Date posted: 29 November 2021

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  • NPI Design Engineer

    Design and Development

    United Kingdom - Malmesbury Office

    Our New Product Innovation (NPI) teams are at the forefront of technology development. With over 600 projects ongoing at any one time, we are constantly looking to push the boundaries of what others have defined as possible. With state-of-the-art...

    Date posted: 10 January 2022

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  • Sustainability Engineer - NPI Projects

    Design and Development

    United Kingdom - Malmesbury Office

    Dyson is growing fast and our ambition is huge - more categories, more locations and more people.We push the boundaries of what others have defined as possible. Our approach starts with an engineering mindset and different thinking. Then we continuously...

    Date posted: 17 January 2022

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