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New Product Innovation (NPI)

Five years ago, 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 80 countries around the world. In 2016, Dyson took its biggest leap yet, revolutionising the world of health and personal care with the launch of the Dyson Supersonic™ Hairdryer and since then bringing new pioneering personal care machines to market through Dyson Airwrap™ and the Dyson Corrale™ hair straightener.

Future ambition

Dyson is rapidly expanding. The next five years are going to be Dyson’s biggest and busiest yet. By 2025, there will be 100 new machines, 3 new product portfolios and Dyson’s headcount will have grown. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Design and Product Experience

Our Design and Product Experience teams collaborate early on to create the best overall user experience for our Dyson products. Our team is at the forefront of the design process, which means our designers must be adaptable. During the ideation stage of our new products, it is our responsibility to explain to the business our approach to design and the value of our design process. We need to be  user champions, everything we do should improve the user experience of our products. Whether it's enabling the discovery of new Dyson technologies, making them easier to use or simplifying the complexity within.

New Concepts

Our New Concepts team leads the way into uncharted territory by developing new products for the rest of the company to work on. As a result, there is usually no rule book to follow and no previously established goals, so we have to think on our feet to quickly absorb new information and use that to autonomously make decisions about what to try next.

Product Innovation

Our Product Innovation teams play a critical role in meeting and exceeding the needs of our products and embedded technologies. Working collaboratively with other NPI engineers, Research specialists, and downstream RDD teams to discover and develop new technologies, product formats, and business cases for projects in our portfolio.

Meet our people

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People stories


Design Engineer, NPI, Malmesbury, UK

Exploring new product innovation.

Read more Read all about Steph

Jobs in NPI

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  • Portfolio Planning and Finance Manager, RDD & NPI IT

    Information Technology

    United Kingdom - Malmesbury Office

    At Dyson, we demand the highest standard of performance from the technologies we engineer. Our people expect the same from the technology that supports them. We are a community that appreciates and advocates better engineering. A community of pioneers. In...

    Date posted: 27 January 2023

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  • Lead Data Engineer

    Data Science and Engineering

    United Kingdom - Bristol Office

    At Dyson our mission is simple, solve problems that others ignore. Working alongside researchers, engineers and designers, we blend cutting-edge machine learning and artificial intelligence techniques with an in-depth understanding of user behaviours. We...

    Date posted: 18 November 2022

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  • Head of Strategy Finance


    United Kingdom - Malmesbury Office

    Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Pioneering technology takes more than just inventive engineers. At Dyson, we take a problem-solving approach to everything we do. Our Finance team manages...

    Date posted: 31 January 2023

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