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Our creative team are responsible for helping people understand how our unique technologies work, and why our machines are different and better.

How we work

We collaborate with the broader business, and often directly with James and Jake Dyson, to define how we present our machines effectively across different markets and through all channels in the most compelling and relevant ways. Everything is produced in-house, from high-profile global campaigns that reflect our engineering approach to cutting-edge films and imagery that exceed the highest production standards. 

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Discover our Creative teams

Image and Identity

Responsible for maintaining our visual identity and protecting the Dyson reputation. Ensuring that all internal and external communications are consistent and appropriate.

New product comms

Working directly with the engineers who are developing our technology, to establish the most effective and compelling way to present it.


Bringing our technology to market, acting on the direction provided by the New Product Comms team across the entire customer journey. The team creates a holistic customer experience that showcases our technology in the most engaging and relevant way.


Almost everything we create at Dyson has words on it. The Dyson Copy team works across the business to deliver messaging that brings our technology to life. Applying a consistent tone of voice – the voice of the engineer.


Bringing our technology and products to life with user centred design techniques to build world class Dyson experiences across multiple channels and sites. Enhancing shopper and owner journeys through next generation technologies and platforms, influenced by UX research and analytics.


Creating impactful content for Dyson’s global and local markets’ social media channels. Working closely with our creative, commercial and comms teams to make sure Dyson’s content is social-first, inspiring and shareable.


Creating and producing engaging experiences for global audiences that help to launch our products to market, explaining our technology through physical and virtual interactions, leaving a long lasting and inspirational connection with Dyson.


Defining and creating physical retail environments, that deliver compelling product launches, dynamic store concepts and pioneering experiences.


Showcasing our products and technology through dynamic moving images across a broad range of channels, telling stories about our people and our exciting future. Storyboarding to final execution within a team of original thinkers who want to make films differently.


Heroing and explaining our technology through compelling imagery and illustrations. Building a coherent suite of visual assets that strengthen our visual identity and narrative while demonstrating the relevance of our machines in people’s lives.

digital experience team

Experience and Research

Our Experience Design and Research team is responsible for designing and delivering the Dyson experience across all channels and all media for our customers. As part of the team, you will set the vision and create the journeys that bring our technology and products to life. Led by research and insights, the focus is on joining the dots across all channels to enhance the shopper and owner experiences, working with colleagues in markets from all around the world. You will continually drive innovation through the adoption of the latest design tools and create seamless experiences that set Dyson apart from the competition through existing and emerging digital channels.


Supporting all print and multiple production channels. Understanding and applying highly developed VI guidelines to maintain consistent high quality across all projects, through all channels. The team also supports and collaborates with Dyson production hubs in several countries to ensure global consistency.

Meet our people

Sam Brunsdon photo

People stories


Lead Designer, Malmesbury, UK

From creative graduate to lead packaging designer.

Read more Read all about Sam

Jobs in Creative

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  • Senior/Product Experience Designer (NPI)


    Singapore - St James Power Station Headquarters

    Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more...

    Date posted: 25 March 2024

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