Head of Marketing

About us

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. 

The Dyson EMEA region spans 14 head offices across cities like Amsterdam, Paris, Cologne, Dubai, and Istanbul. Home to 2,000 talented individuals from 66 nationalities, with 55% female representation, our region thrives on diversity, cross-functional collaboration, and a shared drive for progress.

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

About the role

As our Head of Marketing for Poland, you will:

• Develop and execute comprehensive marketing strategies for multiple product categories.
• Oversee category P&L, ensuring strategic budget allocation and efficient spend.
• Lead the development and implementation of brand communications strategies, ensuring clear brand differentiation.
• Design and implement 360-degree marketing plans focusing on customer engagement, loyalty, and conversion.
• Analyse market data and insights to build targeted campaigns and optimise sales potential.
• Drive marketing programs for direct channels, including online platforms and physical retail.
• Collaborate with media agencies to translate category vision into effective media strategies and plans.
• Manage product launch processes, ensuring alignment with market needs and optimal execution.
• Foster collaboration with global, regional, and local teams to ensure consistency and alignment in marketing efforts.
• Build, develop, and motivate a high-performing marketing team, fostering innovation and future-proofing capabilities.

About you

To succeed in the role, we expect you to have:

• At least eight years of marketing experience, including brand management and communications.
• Proven ability to develop and execute strategic marketing plans in a consumer goods environment.
• Strong knowledge of traditional and digital media channels.
• Excellent commercial awareness and decision-making skills based on sales targets.
• Experience managing and optimizing marketing budgets with clear KPIs.
• Strong analytical skills, capable of using market insights to identify opportunities and drive strategies.
• Experience leading and motivating a senior marketing team, fostering high performance and innovation.
• Excellent communication and presentation skills, able to influence stakeholders at all levels.
• Ability to manage complex projects and work effectively in a matrixed organisation.
• Fluency in English, with additional language skills considered advantageous.

Benefits

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.