Head of Sales

About Us

Dyson is a global technology enterprise. We solve the problems that others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Our Sales team ensures our machines are presented in an appropriate and consistent way that is recognisably Dyson, to clearly explain our technology and create the right customer experience. This builds our reputation and enables the team to deliver solid long-term sales strategies and plans, while recognising and taking advantage of shorter-term opportunities.

In a constantly changing marketplace we sell Dyson technology across the world to leading retailers. We combine global strategy, local market knowledge with the right trading terms to present Dyson in the best possible way. It requires managing multiple networks of Dyson people and overseeing many different retail areas – from in store fixtures to online activation. It takes ownership, courage and tough negotiations. Being constantly driven to see clearer solutions and drive better sales.

About the Role

Our Head of Retail Sales AU manages the Dyson AU sales team to ensure the team is effectively managing volume through to gross margin and how we show up across the retail landscape.

The core component of this role is to grow Dyson sales volume, revenue, gross margin and market share in consumer products in Australia.

Main responsibilities include but not limited to:-

• Lead annual Joint Business Plans (JBP) with top customers and negotiate annual terms and strategic commercial agreements

• Leading partner relationships to drive win/win outcomes for retailer and Dyson

• Deliver game changing initiatives that will transform categories and constantly challenge our thinking to find growth

• Collaborate with the sales and marketing teams across AU and NZ to ensure best practice is executed

• Deliver monthly and annual sales volumes to plan and communicating to the leadership team and wider business any changes to budget, target or LE

• Drive effective channel strategies that optimise retail opportunities and Dyson profitably in line with ANZ goals

• Conduct regular meetings with key contacts within the trade to ensure retail partners joint business plans are on track

• Annual top to top meetings between Dyson senior personnel and key AU retail partners

• Champion and deliver key retail initiatives both within Dyson and with the retailer

• Inspire, lead and motivate your team through regular feedback, 1:1’s development plans and objectives

• Manage processes to ensure that the team is as effective as possible to meet business goals

• Drive seamless integration between AU and NZ teams

• Contribute to and drive an environment of accountability and partnership with internal and external stakeholders

• Manage the Dyson national account manager team to deliver business goals

• Partner with the retail team to ensure that they have the necessary tools to execute plans in store

• Shape and influence our strategy for how our products are merchandised and presented in store and online

• Present to retailers all NPD and deliver world class NPD launches in the AU market

• Monitor competitor activity, report and develop activity to counter their impact

• Take the fight for product leadership to competitors and exploit fully our technological advantages

• Work with Group to identify trends and develop strategies to outperform the competition

• Lead the fight against copycats and those infringing Dyson IP

About You

You will step into a dynamic, fast-paced environment where you can showcase your leadership skills and drive for success. As a results-oriented leader, you excel at influencing outcomes and delivering commercial growth. With sharp financial acumen and an entrepreneurial mindset, you combine decisiveness with a natural ability to see projects through to completion. Energetic and self-motivated, you inspire and coach teams to perform at their best, leading by example to achieve exceptional results.

Previous skills & experience

• Demonstrable success in a senior sales role, leading a team, delivering results and year on year growth

• Excellent experience negotiating with retailers and stakeholders

• Experience in business planning, forecasting and analysis of results

• Excellent communication skills both written and verbal

Benefits

Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.

At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.