Manager, eCommerce Channels & Affiliates

About us

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country. 

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.   

About the role

Build and scale two Ecommerce traffic channels for Dyson.com, Affiliates and Live Shopping to drive 23% of Dyson.com revenue.

Leads cross functional collaboration to mange and present Dyson.com ecommerce equations, driving channel insights and mitigating financial risk.

Oversee day to day responsibilities for all Affiliates initiatives.

• Lead the Affiliates agency to deliver against financial targets - +20% y/y, overseeing +$12M of Marketing budget.

• Own Meta / Tiktok Marketplaces

• Define and drive Affiliates short and long term strategy able to sell EPP product range as well as NPD and top of the range using Ecommerce KPIs skillset such as Ecommerce equation (Traffic, CVR, Rev/Unit, Revenue). 

• Build and analyze digital Analytics KPIs for daily optimization and decision making.

• Identify new test & learn opportunities within the Affiliates network able to properly showcase the Dyson brand and find new consumer audiences

• Present to Leadership forecast, actuals, key KPIs and how to deliver to financial LE. This individual needs to be well versed with data reporting and analytics, in addition to presenting to high leadership positions (including VP of Ecommerce, VP of Marketing, Global Ecommerce Director, and CMO)

Lead the US market in new technology setup (Live Shopping/Selling) and channel operating models that focus on building engaging experiences across Direct channels.

• Establish overall Live Shopping business strategy for the US and execute it to drive 200% ROI for the year.

• Monitor KPIs to generate daily metrics and call out opportunities to elevate experience and remain revenue driven.

• Work with Direct Sales on product and inventory needs to best manage experiences

• Inform IT and Content Operations on events that require systems support to ensure optimal site reliability

• As shopping behavior remains digitally led, more social interactions are expected during research, buying and support journeys. This role will manage local implementation, optimization, and long-term enhancements as social, virtual and live demo specifically, evolve.

Responsible for managing Ecommerce Equation & Channel Projections    

• Develop a deep understanding of CRM, National Media, and SEO channel performance and strategies

• Collaborate cross-functionally with teams to gather and analyze ecommerce equation projections at the channel level

• Integrate channel-level insights into comprehensive Dyson.com ecommerce projections, proactively partnering with channel leads to identify and mitigate financial risk

• Present updated forecasts to Direct Sales leadership and Head of Ecommerce during weekly WBR and USLT LE calls

Team management

• Develop and grow the Associate Manager, Ecommerce Channels & Affiliates to an Ecommerce expert using past people management experience and leadership skills.

• Define team structure and road map to support those initiatives long term.

Fulfill other duties as required.

•  Digital project management

• Relish the opportunities to pick up new activities that fall broadly in the purpose of the role

• Identify problems and find solutions

• Continuously educate the broader business to Live Shopping  initiative, including top management

About you

• Understand the Dyson brand and uphold its integrity

• Strong communication and presentation skills

• Ability to drive projections from concept through implementation, inclusive of analyzing post-campaign results

• Thorough understanding of Dyson’s channels, product categories

• Excellent project management skills, inclusive of building timelines and properly setting timeline expectations

• Must have ability to digest data, identify key themes and translate next steps for executive leadership

• Advanced knowledge / proficiency in Microsoft Excel, Word, PowerPoint and Outlook

Competencies

• An innovative thinker with a can-do and data-driven mindset, with a proven track record.

• Objective, enthusiastic, committed, flexible.

• Diligent/conscientious.

• Attention to detail and accuracy in reporting.

• Creative.

• Proactive – always looking for ways to improve.

• Team player.

• Ability to travel as needed (<10%)

• Personable, ability to work well with a variety of different personality types and skill sets.

• Comfort with ambiguity and a dynamic business landscape. Demonstrated ability to own and manage multiple tasks and projects.

• Ability to build meaningful relationships to collaborate with both local and Dyson HQ teams.

Benefits

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

•          401K with up to a 4% match

•          Company paid Life Insurance and AD&D

•          Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:

•          Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time

•          Pre-tax Commuter Benefits (applicable areas only)

•          Generous Child Care Leave Program

•          Wellness Program

•          Employee Assistance Program

•          Generous Dyson Product Discounts

Health benefits:

•          Multi-Level Healthcare Coverage Options

•          Vision & Dental Coverage

•          Company paid Short-Term and Long-Term Disability

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer.

The base salary offered will be determined by experience and qualifications within the range of $97,600 – $109,800 annually, plus bonus opportunity.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.