Manager, Trade Marketing

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations, and more people.

From its beginnings in cyclonic vacuums, Dyson’s portfolio has grown to include five main areas of technology: Cord-free and corded vacuum cleaners, hand dryers, lighting, environmental control machines (purifying fans, heating and cooling fans and humidifiers) and hair styling tools, which are sold in more than 82 countries across the world. We are on a mission to improve our customer’s lives: whether that be by making the the air they breathe safe and clean, or connecting them to high performing machines, which keep their homes clean.

About the role

Purpose:

• Develop a full coherent Dyson Korea commercial plan and bring it to life
• Bridge between marketing and sales plans

Reporting to Head of Trade Marketing and Sales Planning, he/she is expected to lead the Trade Marketing function. The purpose of this role is to become the bridge between marketing and sales plans building a commercial plan and ensuring Dyson’s commercial strategy flows flawlessly and coherently through the organization.

To this end, this position will coordinate the development and execution of the Dyson Commercial plan across all categories, making sure everything is done on time and delivering the sales necessary to hit our GM targets. This position is critically important to bridge all stakeholders (marketing, sales, logistics, finance) so that every department works as One Dyson with information flowing efficiently and at speed.

This role will work mostly with a network of marketing and sales colleagues based in Dyson’s global and local functions to help shape the Dyson Commercial Plan and drive success in Korea.

Objectives:

Building and managing the Dyson Commercial Plan with full visibility of all events (market events, Dyson campaigns, media investments, in-store excellence, assortment available, promotions available, customer activities, promotional volumes, base volumes) that creates full alignment between teams.

Perfectly integrate sales activities with marketing plans, creating a seamless Brand experience for shoppers and maximizing marketing ROI.

Incorporate NPD launches and Marketing Campaigns in all online and offline plans.

MAIN ACCOUNTABILITIES:

Commercial Plan

• Develop full year strategic national promotion plan, including Gift with purchase along with Budget
• Manage the overall trade marketing activities for Dyson Korea, especially for price promotion along with global policy
• Develop and implement data-based and consistent annual trade marketing plans by channel, to build and grow the business
• Thoroughly monitor and ensure promotion efficiency, performing Gross Margin simulations before execution and performing variance analysis after promotion.
• Ensure flawless support to commercial team with National Price & Gift with purchase promotion plan to achieve business target.
• Lead National price promotion meeting and develop month outlook collaborate with Sales/MKT/SCM
• Identify key issues and opportunities to creatively help in enhancing commerciality of Sales Team
• Design and execute trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams to drive sell-out
• Work with the marketing and sales teams to design channel-dedicated promotions for key customers based on shopper profiling and customer strategy and objectives
• Improve brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
• Stay tune on competitive activities
• Monitor retail pricing activities
• Develop and maintain tools to help the field sales and merchandising forces. This includes their annual training plan as well as its follow-up to check the application of learnings
• Guarantee plans between online and offline sales are aligned for these channels to be complimentary to each other, not competing plans
• Coordinating Quarterly Business Review meeting on a quarterly basis

About You

• Minimum +10 years proven experience in trade marketing, sales, or equivalent experience, preferably from global FMCG company
• Strong planning and project management skills
• Good financial/analytical skills
• Experience of managing external agencies and suppliers
• Pro-active and solution oriented
• Good time management, ability to deliver under pressure and to tight deadlines
• Ability to communicate and to challenge at all levels of the business
• Assertive, self-motivated, independent, dynamic and results-driven
• Good team player
• High level of attention to detail
• Ability to build and manage stakeholder relationships internationally and at all levels
• Excellent organizational skills
• Fluent in English and Korean

#LI-JO1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.