Marketing Manager - Home Category

Marketing Manager, Home

About the role:

Category strategy and brand management    

• Develop long term vision and commercial plan to grow Dyson core products. Lead the category by bringing to life Dyson’s unique technology and meeting consumer unmet needs at every touchpoint.
• Understand and deep dive business dynamics, independently conduct business analysis, such as market share, pricing, competition, retail, consumer segmentation, brand health, etc.
• Partner and influence global leadership to develop the products, proposition and creative to deliver for the business;
• Demonstrate agility in proactively adapting plans to market changes, developing and executing tactical plans, in line with category strategy, to accelerate the business growth and sales target;
• Collaborate with cross functions, such as sales, e-commerce, customer service, supply chain, engineers, PR, etc. to maximize business results; 
• Assess the business performance of the category and work with sales team and distributors to develop joint strategies for these categories.

New category creation:

• Independently manage new product development launch initiatives;
• Build and identify the commercial opportunities based on insights and data;
• Drive innovative and pioneering launch plans to build new consumer needs at a large fast paced scale;
• Initiate consumer insight and research to build “game changing” campaign communication approaches;
• Work closely with the global commercial team and engineers to seek for continuous improvement of the products, and consumer experience;
• Build and curate the product ranges that meet consumer and market landscape needs

Communication strategy development and implementation:

• Translate business objective and consumer barriers/triggers into a strong communication strategy.
• Work with media agency to define media strategy, channels and continuously optimize media spend and approach.
• Closely work with global commercial team to develop communication plan, and convert into executions;
• Own and approve all category communication assets. Track and review perfect merchandising at offline & online channels
• Work with claims & performance team to define performance claims that resonates with local consumer insight, develop compelling category proposition, whist meeting market industry standards

Budget management

• Governance of owned categories budget and drive spend effectiveness
• Partner with finance to monitor and control spend requirements against business objectives;
• Manage the category P&L, through a full understanding of product lines, and stimulate demand.

Fulfil other duties as required

• Pick up new activities that fall broadly in the purpose of the role.
• Fix things that you can see need fixing.
• Identify problems and find solutions.
• Promote and demonstrate Dyson behaviours.

About you:    

Candidates will demonstrate well-developed skills in the following areas:

• Strong analytical skills.
• Creative thinker.
• Effective presentation skills.
• Ability to influence at all levels.
• Ability to plan and deliver strategic initiatives.
• A visible passion for product.
• Effective communicator.
• Able to manage complex projects.
• Diligent/conscientious.
• Approachable and supportive.
• Strong knowledge of traditional and digital media;
• Driven with strong capability in translating data into business opportunity Efficiency
• Fluency in spoken English and Chinese, including Mandarin.

Desired working experience:

• Min. 8 years of marketing and category management experience;
• Experience of working in MNC and international experience;
• P&L management of large scale budgets;
• Specialized in category building including new technology launches;
• Experience in healthcare, medical industry, consumer electronics and/or technology industry preferred

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.