Sales Manager

Dyson

Dyson is a global technology company founded in 1993 with a unique philosophy - to solve problems that others ignore. The company is known for surprising new inventions that defy convention.

From the world's first bagless vacuum cleaner, to air purifiers/fans without rotor blades, to our hair styling products that enable professional styling at home just like at the hairdresser: We continue to develop relentlessly - our products inspire every technology fan and make household and co. an experience!

Our culture is unique; The mindset is geared to constant change and Dyson’s pace brings constant challenge. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Dyson Retail

The Retail Team is responsible for bringing our engineering, technology and products to life through our retail experiences, increasing brand awareness, brand advocacy and driving conversion. Like everything at Dyson, our retail journey is designed with our consumers at the center.  Our aim is to create inspired and highly differentiated consumer experiences that amplify the pioneering technology we make.

Sales Manager Concession (Direct Retail)

As the Sales Manager Concession for Dyson strategic Benelux Beauty account - de Bijenkorf, you are a driving force behind profit and sales growth. Working closely with the Direct Retail Manager, you will bring strong analytical skills, senior commercial & strategical vision, along with ingenuity, and decisiveness to deliver actionable insights, ensure operational excellence, and advance the Dyson brand—both in stores and online. Your commercial mindset and collaborative approach enable you to maximize joint business opportunities and deliver outstanding results. You will lead a team of 2 people to implement short & long-term Business & Categories strategies at a key Beauty partner in Benelux and deliver outstanding offline & online execution at our Concession partner.

Responsibilities:

Senior Commercial Lead

• Develop, implement and lead the general and yearly account strategy, creating and delivering compelling Joint Business Plans with de Bijenkorf, in-line with the Business mid & long-term priorities
• Implementing with the Concession Retail manager all elements of the sales funnel in stores to achieve highest levels of execution: consumer interactions, high quality product demonstrations, sales execution.
• Bringing sales initiatives to meet and exceed sales targets
• Lead key discussions with Senior stakeholders, both internally and externally, to align long-term plan ambitions and drive the business forward.

Driving Account performance

• Weekly assessing account performance metrics (sales vs targets) identifying areas for improvement and implementing correcting measures.
• Lead bi-weekly de Bijenkorf meetings with the buyers, online performance managers to discuss risks and opportunities
• Propose account sell out opportunities to maximize the results
• Monitor and report on key operational metrics, including order fulfillment, sales recognition in SAP
• Analyze monthly P&L, manage budgets and costs, and maximize account profitability

Forecasting and Reporting

• Deliver ongoing sales and volume tracking, monthly forecasts, and analysis via Anaplan updates and DMR presentations
• Provide leadership with weekly view on actual sales landing of the account (done via In Month Estimate)
• Provide weekly performance snapshot to the leadership team

Stakeholder Engagement and Communication

• Act as the main link for all internal and external parties related to the de Bijenkorf account: buyers, stylists, concession managers, marketing, trade marketing, inventory, and order desk teams.
• Communicate commercial strategy, promotional updates, and operational plans to concession manager and retail instore team, ensuring alignment and clarity for all parties
• Act as main point of contact for de Bijenkorf teams’ escalations

Execution Excellence – Online and Instore

• Oversee de Bijenkorf online journey: ensure correct pricing, PDP and Brandpage compliance, and optimal online presence.
• Manage weekly stock refills, guaranteeing sufficient coverage and handling stock reconciliation and adjustments as needed

Campaigns, Promotions, and Marketing

• Coordinate with trade marketing and ecommerce teams to brief and execute commercial and marketing activities, both planned (e.g., seasonal GWPs, brand pages) and responsive (e.g., promotional opportunities).
• Partner with the marketing and finance teams to monitor and control budget spend, ensuring compliance with agreed investment rates
• Create account specific activations to drive traffic, engagement and sell out ( i.e organize pop ups, masterclasses)

Operational and Administrative Support

• Manage all EDI processes, data upload/maintenance, and contract coverage agreements.
• Handle in-store services, loss/damage incidents, stock discrepancy resolutions, and contractual terms as situations arise
• Collaborate with retail Operations Manager on monthly stock reconciliation process

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.