Summary
- Salary
- Competitive
- Team
- Data Analysis
- Location
- Canada - Toronto Office
About us
Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.
About the role
As an integral part of the CRM and Owner Loyalty Team within the Dyson Americas Marketing organization, you will be responsible for the day-to-day use and analysis of first-party customer data. You will execute personalized communication across multiple channels, reaching our owners and prospects across Canada, Mexico, and the United States. You will continue to enhance our CRM capabilities by collaborating with cross-functional teams including Content Strategists, Product Owners, IT, and Privacy to deliver new experiences across all touchpoints in a uniquely Dyson way to promote brand engagement, retention, and channel revenue.
This is a fixed term contract. The duration is approximately 1 year.
Key Responsibilities:
Own Salesforce Marketing Cloud (SFMC) data management, develop segmentation, and manage campaign setup and activation for email and push notifications
Evaluate and optimize existing email campaigns and journeys by analyzing data, identifying areas for improvement, and offering data-driven recommendations
Use SQL to query, analyze, and extract Dyson data from Google Cloud Platform (GCP) in support of CRM campaign activation and analysis
Complete analysis to measure channel, campaign, audience segment, and revenue performance within the CRM channel using SQL, Excel, Tableau, and/or web analytics tools
Own the execution of A/B testing and experimentation for email campaigns, both from a set-up perspective (within SFMC) as well as analysis of results (familiarity with basic concepts of statistical significance a plus)
Monitor data integrity and troubleshoot any data gaps/abnormalities, including analysis of impacts and root causes as directed
Proactively identify opportunities for efficiency and revenue growth (e.g. owner/prospect omnichannel journeys, automation, Einstein AI, etc.) and work with key internal stakeholders and external vendors to implement
Remain informed on CRM best practices, including usability, design, privacy and legislative policies to ensure compliance with email preferences and guidelines
About you
3+ years of domain expertise with CRM, marketing, campaign automation, and/or reporting platforms (experience with relevant tools e.g. Salesforce Marketing Cloud, Attentive, Tableau, Google Analytics, Adobe Analytics, etc. are pluses)
Experience directly managing and/or deploying campaigns in Salesforce Marketing Cloud (SFMC) or a similar ESP (email service provider)
At least an intermediate knowledge of how to query data tables using SQL, including aggregate and join functions; direct experience within Google BigQuery or a similar SQL environment is preferable
Experience managing and implementing complex projects (e.g. system implementation & integrations, process development & enablement, operational planning)
Have a proven track record in reporting and analytics, pulling, distilling, and presenting data from a variety of platforms into stakeholder-facing reports using SQL, Microsoft Excel, Tableau, Looker, and/or Microsoft PowerBI
Acute attention to detail and deadline focused, QA/QC data and reporting output to ensure accuracy
Strong collaboration and communication skills; ability to speak both business and technology to educate internal teams on CRM, Email Marketing, and Customer Loyalty best practices within an organization
Excellent time management skills with the ability to drive projects to completion, gain buy-in from stakeholders, and prioritize work to deliver on goals
Familiarity with navigating CRM systems or CDPs is a plus, especially Salesforce Service Cloud (SFSC) or similar
Must understand privacy and global data protection policies such as CAN-SPAM, CCPA, CASL, GDPR and other compliance standards that impact marketing operations
Working knowledge of French and/or Spanish would be useful, but not essential
Benefits
At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial benefits:
• Dyson Matching RSP contributions
• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
• Short-Term and Long-Term Disability
• Employee Referral Program
• Generous Dyson Product Discounts
Lifestyle benefits:
• Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
• Generous Maternity Leave Program
• Employee Assistance Program
Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at ustalentacquisition@dyson.com
