Senior eCommerce Analyst

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Dyson has set a regional office for Southeast Asia in Singapore.  The Singapore office will provide the vision and strategy to Dyson’s business in Southeast Asia, covering key markets such as Singapore, Malaysia, and growth/new markets such as Thailand, Indonesia, Philippines and Vietnam.

About the Role

We are seeking a highly analytical and business-driven Senior eCommerce Analyst to drive insights across dyson.com, marketplaces, and new digital channels. This role will focus on analysing performance trends, evaluating digital initiatives, and delivering actionable recommendations to ensure e-commerce deliverables are achieved. The Senior eCommerce Analyst will also collaborate closely with sales, marketing, media, and retention teams, lead trading meetings with merchandisers, and provide reporting to APAC group, performance updates, and cross-marketplace analytics to accelerate growth.

Key Responsibilities

E-Commerce Performance Ownership

• Take end-to-end responsibility for monitoring and analysing e-commerce results across Dyson.com, marketplaces, and emerging digital channels.
• Respond to Group reporting, coordinating and operational requests with timely and accurate updates, ensuring alignment on definitions and KPIs.
• Support joint planning sessions with e-commerce sales leads, marketing, media, and retention teams to help ensure alignment of strategies and measurable results.

Sales & Marketing Analysis

• Track and analyse digital sales performance, campaign ROI, conversion funnels, and customer acquisition/retention metrics.
• Identify key opportunities to optimize campaigns, promotions, and product placements across platforms to accelerate sales.
• Monitor competitor benchmarks and market trends to inform commercial strategies.
• Customer Journey & Site/Channel Optimization
• Map and analyse the full customer journey, identifying drop-off points and recommending solutions to improve conversion rates.
• Review and optimize site and marketplace merchandising to ensure product visibility, attractiveness, and alignment with sales priorities.
• Support initiatives to enhance customer experience, increase basket size, and drive repeat purchases.

Trading & Cross-Functional Collaboration

• Lead direct-to-customer trading meetings together with merchandisers, providing updates, insights, and recommendations to drive results.
• Partner with sales, marketing, and regional reporting and data teams to deep dive on risk and opportunities to drive results and insights delivery including optimising different online platforms.
• Present actionable recommendations to senior stakeholders to support data-driven decision-making.

Project & Performance Reporting

• Consolidate reporting for ongoing sales and marketing projects, building dashboards and trackers to visualize KPIs and business impact.
• Ensure performance updates are clearly communicated to management, group teams, and cross-functional partners.

About You

Qualifications & Skills

• Bachelor’s degree in Business, Marketing, Data Analytics, or related field.
• 4–6 years of experience in digital analytics, e-commerce performance, or marketing analysis.
• Strong knowledge of analytics tools (Google Analytics, Adobe Analytics, Power BI, Tableau, or similar).
• Solid understanding of e-commerce platforms (brand.com, marketplaces) and digital marketing channels (SEO, SEM, CRM, retention).
• Proficient in Excel and data visualization; SQL knowledge is a plus.
• Strong business acumen with the ability to translate data into commercial recommendations.
• Excellent communication and stakeholder management skills.

Key Success Measures

• Achievement of e-commerce sales targets across Dyson.com, marketplaces, and new channels.
• Clear insights delivered to group and local teams through timely and accurate reporting.
• Improved conversion rates and reduced drop-offs via customer journey and merchandising improvements.
• Joint planning sessions leading to stronger collaboration and execution across sales, marketing, media, and retention teams.
• High stakeholder satisfaction from proactive recommendations during trading meetings and business reviews. 

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.