New Product Innovation

Five years ago, 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 80 countries around the world. In 2016, Dyson took its biggest leap yet, revolutionising the world of health and personal care with the launch of the Dyson Supersonic™ Hairdryer and since then bringing new pioneering personal care machines to market through Dyson Airwrap™ and the Dyson Corrale™ hair straightener.

Future ambition

Dyson is rapidly expanding. The next five years are going to be Dyson’s biggest and busiest yet. By 2025, there will be 100 new machines, 3 new product portfolios and Dyson’s headcount will have grown. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Design and Product Experience

Our Design and Product Experience teams collaborate early on to create the best overall user experience for our Dyson products. Our team is at the forefront of the design process, which means our designers must be adaptable. During the ideation stage of our new products, it is our responsibility to explain to the business our approach to design and the value of our design process. We need to be user champions, everything we do should improve the user experience of our products. Whether it's enabling the discovery of new Dyson technologies, making them easier to use or simplifying the complexity within.

New Concepts

Our New Concepts team leads the way into uncharted territory by developing new products for the rest of the company to work on. As a result, there is usually no rule book to follow and no previously established goals, so we have to think on our feet to quickly absorb new information and use that to autonomously make decisions about what to try next.

Product Innovation

Our Product Innovation teams play a critical role in meeting and exceeding the needs of our products and embedded technologies. Working collaboratively with other NPI engineers, Research specialists, and downstream RDD teams to discover and develop new technologies, product formats, and business cases for projects in our portfolio.