From data to decisions

Joining Dyson in 2020 marked a turning point in my career. With over a decade at my previous company, I was initially hesitant to explore new opportunities. However, after interviewing with Dyson's leadership team, I was convinced this was the right move and was ready to make an impact.

Every day at Dyson is exhilarating and filled with purpose. I lead the Sales Analytics team, where we manage vast amounts of data, transforming it into powerful insights and projections. We don't just crunch numbers—we derive actionable strategies that drive critical business decisions. Collaborating closely with National Account Managers, Brand, Logistics, Finance, and the Field team, we ensure our insights propel the company forward.

The most satisfying aspect of my role is the spirit of collaboration. Working with my team and across departments ignites my curiosity and sharpens my problem-solving skills. There is always a new challenge to tackle, which keeps the work exciting and fulfilling.

A standout example of our problem-solving prowess was transitioning our data from outdated legacy systems to Tableau, a cutting-edge data visualisation platform. This project revolutionised our approach, making data more accessible and insightful for key stakeholders. It unlocked new perspectives on our business and significantly enhanced our analytical capabilities.

At Dyson, I’ve found an environment where my skills and passion for innovation can truly flourish. The journey has been challenging but incredibly rewarding. I look forward to continuing this exciting journey, driving efficiency and innovation at every turn.