Breaking barriers and building success

I joined Dyson in January 2019, bringing over 12 years of experience from a global sports brand, specialising in PR and creating buzz through collaborations with celebrities, athletes, and media. At Dyson, I’ve had the opportunity to channel that expertise into something even more impactful—connecting technology with real-world problems in the Japanese market.

Starting with Communications for our environmental care products, I focused on raising awareness of Dyson Purifiers by highlighting their health benefits during pollen season—a time when nearly half the Japanese population suffers from allergies. I planned and executed creative media events like “Pollen x Athlete” and “Sleeping x Pollen Season,” collaborating with professionals who shared their personal health strategies with Dyson Purifiers. These campaigns didn’t just create buzz—they resonated deeply with consumers.

In 2021, I transitioned to lead the communications for the Dyson Zone in Japan, a thrilling experience as we prepared to launch an entirely new product category. Now, as part of the Wearables and EC team, my role spans from analysing daily sales numbers and strategising with our Sales and Marketing teams to planning next-generation product launches and collaborating with global teams to adapt strategies to local market needs. Every day is dynamic, filled with problem-solving, stakeholder meetings, and ensuring our message aligns with consumer insights.

The most rewarding moments come when a product launch succeeds—seeing media coverage, influencer posts, and positive consumer feedback all translate into strong sales. It’s the culmination of strategy, creativity, and relentless effort.

Dyson’s ethos is about continuous learning. Every failure holds lessons that shape future success, and every challenge demands fresh solutions. In Japan, where consumer expectations are distinct, it’s not enough to follow global guidelines. Tailoring our approach to meet local needs ensures we deliver real value.

At Dyson, we don’t just solve problems; we uncover what truly matters to people and innovate to make their lives better.